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Posted by on Feb 28, 2013 in Uncategorized | 0 comments

10 Ways to Use Social Media to Promote an Event + MORE 02/28/2013

10 Ways to Use Social Media to Promote an Event + MORE 02/28/2013

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 lead generation

Online Marketing News: Less Are LOLing, Move Over Non-Mobile-Friendly, LinkedIn Gets Lookedup + MORE 08/22/2015

Engage Your Instagram Following with the Right Content [Infographic] – If you focus on one social channel in 2015 it better be Instagram. With over 300 million active users and 3x more engagement than Twitter, it offers the richest opportunity for exposure and conversation around your brand..... More »
 email marketing

The Role of KPIs, Marketing Goals & Business Objectives in Online Marketing + MORE 08/23/2013

The moving parts within a marketing organization often get tied up in the mastery and performance of specific tactics like content creation, search engine optimization and social media marketing. Not seeing the forest for the trees can cause some blindness towards the bigger picture. Before a busine.... More »

5 reasons why small businesses need to master Power Editor + MORE 06/06/2014

CIMMFest (Chicago International Movies & Music Festival) celebrated its 6th annual fest in May. As a non-profit with 75 bands and 75 films in a variety of Chicago venues, had big ticket sales goals but a relatively small budget to drive ticket sales. In the months leading up to CIMMfest 6, we l.... More »

Why You Might Want to Consider Advertising on Instagram + MORE 12/20/2013

It's still early days, but Instagram's newly released ad campaign metrics show promising results for advertisers.Ever thought of advertising on Instagram? Perhaps you should start now.On Thursday, the photo filtering and sharing site released early metrics from its initial advertising campaigns, and.... More »
charleston seo

Facebook struggles with Friday morning outage + MORE 08/01/2014

At around 9 a.m. PT on Friday, many users around the world reported that they were unable to access Facebook. The site has put up an error message, apologizing for the inconvenience. Around 9:30 a.m. PT, Facebook started to load again for many users. Facebook issued this statement about the outage.... More »
Notes on learning and working todayHere are some of the observations and insights that were shared via social media during the past two weeks.
The Value of Personal Knowledge Management (PKM):
@LucGaloppin – “If we’d look at digital communities as a life insurance for our own learning, exactly how would that influence our participation?”
@NielsPflaeging – “Learning is that process that continuously makes you think: How could I have been so dumb 14 days ago?”
@DavidGurteen – “PKM is actually what KM is really all about…

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What Tool Makes Email Marketing Easier For Small Business Owners?
There are only 24 hours in a day, and if you like spending some of that time sleeping, it can get stressful and frustrating for small business owners to find the time to get everything done.
But many small business owners out there are succeeding. They’re able to do it all by working hard (of course), but also by using the tools they have in smart ways.
Take Stan and John, for example. Two business owners who merged their blog with their email marketing to grow their audience and keep customers interested…

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10 Ways to Use Social Media to Promote an EventAre you wondering how to promote an event with social media?
Whether you have a small local gathering or a large conference, social media can be used to get the word out in a powerful way.
In this article I’ll reveal 10 creative ways to use social media to increase your chances for a gangbuster event.
#1: Create Video People Will Share
Because events take place in person, they engage the senses in a way online content can’t.
Creating a stellar video with great visuals and sound can not only help drive people to your event, it also increases the chances people will want to share it with friends…

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Social Media Curation Guide


Posted by gfiorelli1
Last year on SEOmoz, I published The Content Curation Guide for SEO, which – even though it is still valid – I thought it needed a fresh addition. Not only does this post update some of the information shared, but it also digs deeper into an aspect of content curation that is actually the most used and, possibly, useful to SEOs and Content Marketers who must deal with more duties than just curation: social media curation.

For that reason, I gave a Mozinar last week about this topic where I explained why it is important to include social content curation in your inbound marketing strategy; how to prepare, organize, execute, and analyze your social curation activities; and what tools to use…

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Majestic SEO Now Supports 9 Languages


Majestic SEO announced that their SEO toolset is now supported in 9 different languages. The languages they currently support include English, Chinese, German, Spanish, French, Italian, Polish, Brazilian Portuguese and Russian. Who helped translate the popular SEO tool? The Majestic SEO ambassadors…

Please visit Search Engine Land for the full article.

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DNS and eCommerce Sales


DNS and eCommerce SaleseCommerce retailers constantly tweak their sites to ensure that the design and user experience are optimized to produce the maximum conversion rate. Often, though, amid the changes to layout, navigation, and caching strategies, basic infrastructure is neglected. Retailers expect that their web hosting service will take care of the details, especially those relating to domain name services. However, while the average web hosting service can usually adequately provide DNS for small sites that are intended for lead generation or editorial content, eCommerce stores need the high availability, redundancy, and speed that a dedicated and expert DNS hosting service can provide…

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What HP’s 1 Million LinkedIn Followers Means for Marketers [INFOGRAPHIC]

HP has just achieved a major milestone: they’ve become the first company to attract 1 million followers on LinkedIn. But these 1 million followers represent much more than a number. They are an invaluable asset to HP. They form a targeted community where HP is communicating with the specific professionals that matter to their business, in real time.

Given that this communication is happening in the professional context of LinkedIn, where professionals are actively seeking insights and information, and where Influencers like HP’s CEO Meg Whitman are directly sharing their expertise, it’s an engagement channel that can’t be replicated elsewhere…

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C&A, Foot Locker, Spencer’s and others top PTAT gainers for retail and consumer merchandise pagesC&A is this week’s top gainer for retail and consumer merchandise pages. The Dutch chain of fashion clothing stores has seen a rapid increase in PTAT across its multiple global region this week. The international brand has over 3 million page Likes for all its different pages.
This list is compiled with our PageData tool, which tracks page growth across Facebook.

People Talking About
Daily Growth
Weekly Growth 


   Foot Locker


   Champs Sports

   Amazon UK


   ZALORA Philippines

   Dollar General

   Strapya World Fan Page

   The Animal Rescue Site Store

C&A’s English page does not have a large PTAT by itself, but is bolstered by utilizing global pages…

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Facebook platform industry hires: Nanigans, Shoutlet, Social MoovFacebook Preferred Marketing Developers Nanigans, Shoutlet and Social Moov announced new hires this week.
Nanigans, which today announced that it has driven more than 1 billion conversion events through its Facebook advertising platform, made four new hires, including an SVP of Marketing and a Director of Marketing.
Social marketing platform Shoutlet hired a Head of EMEA. And European Facebook ads company Social Moov added someone to its business development team…

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At LinkedIn, we believe Talent is a company’s greatest asset, and the single-most important driver of long-term value creation. The companies that are best able to attract, develop and retain highly skilled people today, become the successful businesses of tomorrow. We think that great people make great companies, and today we’re excited to report that some wise investment minds over at The Motley Fool agree.
Today, the Motley Fool unveiled its list of the 25 Best Companies in America for 2012, powered in part by LinkedIn data…

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