10 Ways to Use Social Media to Promote an Event + MORE 02/28/2013

Here are some of the observations and insights that were shared via social media during the past two weeks.
The Value of Personal Knowledge Management (PKM):
@LucGaloppin – “If we’d look at digital communities as a life insurance for our own learning, exactly how would that influence our participation?”
@NielsPflaeging – “Learning is that process that continuously makes you think: How could I have been so dumb 14 days ago?”
@DavidGurteen – “PKM is actually what KM is really all about…

There are only 24 hours in a day, and if you like spending some of that time sleeping, it can get stressful and frustrating for small business owners to find the time to get everything done.
But many small business owners out there are succeeding. They’re able to do it all by working hard (of course), but also by using the tools they have in smart ways.
Take Stan and John, for example. Two business owners who merged their blog with their email marketing to grow their audience and keep customers interested…

Are you wondering how to promote an event with social media?
Whether you have a small local gathering or a large conference, social media can be used to get the word out in a powerful way.
In this article I’ll reveal 10 creative ways to use social media to increase your chances for a gangbuster event.
#1: Create Video People Will Share
Because events take place in person, they engage the senses in a way online content can’t.
Creating a stellar video with great visuals and sound can not only help drive people to your event, it also increases the chances people will want to share it with friends…

Posted by gfiorelli1
Last year on SEOmoz, I published The Content Curation Guide for SEO, which – even though it is still valid – I thought it needed a fresh addition. Not only does this post update some of the information shared, but it also digs deeper into an aspect of content curation that is actually the most used and, possibly, useful to SEOs and Content Marketers who must deal with more duties than just curation: social media curation.

For that reason, I gave a Mozinar last week about this topic where I explained why it is important to include social content curation in your inbound marketing strategy; how to prepare, organize, execute, and analyze your social curation activities; and what tools to use…

Majestic SEO announced that their SEO toolset is now supported in 9 different languages. The languages they currently support include English, Chinese, German, Spanish, French, Italian, Polish, Brazilian Portuguese and Russian. Who helped translate the popular SEO tool? The Majestic SEO ambassadors…

Please visit Search Engine Land for the full article.

eCommerce retailers constantly tweak their sites to ensure that the design and user experience are optimized to produce the maximum conversion rate. Often, though, amid the changes to layout, navigation, and caching strategies, basic infrastructure is neglected. Retailers expect that their web hosting service will take care of the details, especially those relating to domain name services. However, while the average web hosting service can usually adequately provide DNS for small sites that are intended for lead generation or editorial content, eCommerce stores need the high availability, redundancy, and speed that a dedicated and expert DNS hosting service can provide…

HP has just achieved a major milestone: they’ve become the first company to attract 1 million followers on LinkedIn. But these 1 million followers represent much more than a number. They are an invaluable asset to HP. They form a targeted community where HP is communicating with the specific professionals that matter to their business, in real time.

Given that this communication is happening in the professional context of LinkedIn, where professionals are actively seeking insights and information, and where Influencers like HP’s CEO Meg Whitman are directly sharing their expertise, it’s an engagement channel that can’t be replicated elsewhere…

C&A is this week’s top gainer for retail and consumer merchandise pages. The Dutch chain of fashion clothing stores has seen a rapid increase in PTAT across its multiple global region this week. The international brand has over 3 million page Likes for all its different pages.
This list is compiled with our PageData tool, which tracks page growth across Facebook.

#
Name
People Talking About
Daily Growth
Weekly Growth 

1
   C&A
618,470
0
+574,399

2
   Foot Locker
293,749
0
+128,863

3
       Spencer’s
351,864
-13,313
+105,707

4
   Champs Sports
144,534
0
+89,194

5
   Amazon UK
150,103
0
+58,331

6
   maurices
80,175
0
+45,395

7
   ZALORA Philippines
101,313
0
+44,856

8
   Dollar General
97,722
+2,575
+44,779

9
   Strapya World Fan Page
48,902
0
+43,225

10
   The Animal Rescue Site Store
61,030
0
+36,491

C&A’s English page does not have a large PTAT by itself, but is bolstered by utilizing global pages…

Facebook Preferred Marketing Developers Nanigans, Shoutlet and Social Moov announced new hires this week.
Nanigans, which today announced that it has driven more than 1 billion conversion events through its Facebook advertising platform, made four new hires, including an SVP of Marketing and a Director of Marketing.
Social marketing platform Shoutlet hired a Head of EMEA. And European Facebook ads company Social Moov added someone to its business development team…

At LinkedIn, we believe Talent is a company’s greatest asset, and the single-most important driver of long-term value creation. The companies that are best able to attract, develop and retain highly skilled people today, become the successful businesses of tomorrow. We think that great people make great companies, and today we’re excited to report that some wise investment minds over at The Motley Fool agree.
Today, the Motley Fool unveiled its list of the 25 Best Companies in America for 2012, powered in part by LinkedIn data…