Email and Social Media: Why Marketers Need Both + MORE 05/16/2013

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 video marketing

3 Steps to Build a Social Media Marketing Sales Funnel + MORE 03/28/2014

Are you looking for a smart way to use social channels for lead conversion? Are you tracking and leveraging your target customers’ path to buying your product? Collecting fans and followers is one thing, converting them to paying customers can be quite another. That is, unless you have a custo.... More »
 sms text message marketing

Salesforce Eliminates Newest Competitor In CRM Technology With $390 Million Purchase Of RelateIQ + MORE 07/11/2014

Salesforce has agreed to buy RelateIQ, a big data-driven CRM technology platform, for $390 million, Re/code reported Thursday. RelateIQ is a Palo Alto-based startup that built what it calls “the world’s first Relationship Intelligence platform,” where it automatically analyzes data.... More »
 search engine optimization

Growing up with LinkedIn: Advice for Interns by an Intern + MORE 07/19/2013

Editor’s Note: This is part of a series of blog posts by LinkedIn’s rockstar summer interns. Today, we hear from Julia Karnaze who is pursuing a degree in Marketing and Management at Villanova University. After completing my sophomore year of college, I was fortunate enough to land an internship.... More »
 small business marketing in charleston

This Courtney Love Tweet Provoked The First-Ever Twitter Libel Trial + MORE 01/17/2014

A widely watched defamation trial against Courtney Love started in Los Angeles this week, and here is the Tweet that spurred the rocker's old law firm to sue her: [From the now-suspended Twitter account @CourtneyLoveUK] @noozjunkie I was f---ing devastated when Rhonda J Holmes Esq of san diego was b.... More »
 social media

Social tools or tools that are social? + MORE 05/23/2013

They might all be called ‘social networks’, but Facebook is very different from Twitter, which is very different from Instagram, which is very different from Foursquare. It’s quite likely that we’ll see a rise of niche-specific solutions, because a social intranet for realtors, who don’t s.... More »
Do you use email marketing for your business? Are you wondering how email and social can work well together? To learn how email marketing can integrate with social media, I interview DJ Waldow for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from [...]

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Vin Diesel, Sanaa Lathan, Emma Watson and others among this week’s top PTAT gainers for actor and director pagesVin Diesel leads this week’s list of top gainers in the People Talking About This metric for actor/director pages. The “Fast and Furious” star has achieved 1.6 million total engagements with his page, increasing by 546k engagements over the last week. With the newest “Fast and the Furious” release date nearing, the page is producing a steady stream of content.
This list of top gaining actor/director pages is compiled with PageData, which tracks page growth and engagement across Facebook…

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Using data from more than 35 million search queries performed in 2012, SEO company WebpageFX  set out to determine search engine market share by state for Google, Bing and Yahoo. According to their study, Google dominates across the country, taking 70 percent or more of search engine market share…

Please visit Search Engine Land for the full article.

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Is it Time to Rethink Your Email Marketing?
Over the last few years, people have started to think differently about the ways in which they access information online.
With the majority of Americans now using smartphones and almost a third of adults accessing the internet via a tablet, convenience and instant access has become the trademark of a positive online experience.
It should come as no surprise that in a recent study, 55 percent of consumers said that a poor mobile experience would negatively impact their perception of the brand…

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Further results on hypergamy


This paper, by Marianne Bertrand, Jessica Pan, and Emir Kamenica, was pointed out by Matt Yglesias on Twitter, the abstract is this:
We examine causes and consequences of relative income within households. We establish that gender identity – in particular, an aversion to the wife earning more than the husband – impacts marriage formation, the wife’s labor force participation, the wife’s income conditional on working, marriage satisfaction, likelihood of divorce, and the division of home production…

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6 Secret Ingredients to Make Your Next Video Go ViralWhat makes a video go viral? Luck? Chance? Timing? Wardrobe malfunctions? Maybe sometimes but I believe there is a greater level of science behind many viral hits. Perhaps you can leverage these viral techniques to turn your marketing or communications into a next generation catalyst.

The biggest music video launch the web has ever seen occurred this past April the 13th when Psy (artist behind Gangnam Syle) released his new song “Gentlemen“. It shattered YouTube records with 38 million views in 24 hours…

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Félix Doubront of the Boston Red Sox tried to throw a pitch against Tampa Bay this evening. He tried, and he failed. If the first base dugout was the strike zone, this was a strike. And maybe the best part is that he looks behind the mound for the ball… Please follow Sports Page on Twitter and Facebook.Join the conversation about this story »    

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Facebook platform industry news: Triggit, Moontoast, Mass Relevance, awe.smTriggit
Facebook Exchange retargeting partner Triggit today announced that it has secured $6 million in additional funding led by North Atlantic Capital along with existing investors Spark Capital and Foundry Group. Triggit says it will put the investment toward engineering and other talent as it focuses on improving products for advertisers retargeting users on the social network, particularly as Facebook evolves the exchange to include News Feed inventory…

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Updating LinkedIn’s Privacy Policy


At LinkedIn, we’re committed to putting our members first so we want to let you know we’re planning to update LinkedIn’s Privacy Policy in the next week.
We’d like to call out a few key updates to these documents:

We’re clarifying and simplifying language in these documents to make it easier for members to read and understand

The updated Privacy Policy will be presented in a page that will eventually become our Privacy Portal, your one-stop shop to access all of your LinkedIn data

We’re introducing sponsored content in the LinkedIn feed…

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Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? YouTube Launches Paid Channels: YouTube Paid Channels is “a pilot program for a small group of partners that [...]

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