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Posted by on May 16, 2013 in Uncategorized | 0 comments

Email and Social Media: Why Marketers Need Both + MORE 05/16/2013

Email and Social Media: Why Marketers Need Both + MORE 05/16/2013

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 mobile marketing in charleston

Beyond Newsjacking: Pop Culture in Content Marketing with Movies, TV and Memes + MORE 04/11/2014

The expression “newsjacking” has been popularized by David Meerman Scott and the available material on the topic is near limitless from case studies of Oreo’s Dunk in the Dark Twitter ad to missed opportunities by Poland Spring. Related to newsjacking is the practice of leveragin.... More »
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New Rules for SEO Mechanics & Link Building – It’s a Race You’re Probably Not Winning + MORE 02/21/2014

Last week I attended and presented at the SES conference in London where online marketers from all over Europe and as far away as Australia converged to learn about integrated marketing and paid, earned, and owned media. With it’s history in search marketing, the conference complemented presentati.... More »
 sms text message marketing

How the Golden State Warriors got 2M clicks on a video in 24 hours with no ads + MORE 10/18/2014

Have you seen the video saturation in the News Feed recently? Whenever Facebook rolls out new features, they give it extra weight in the News Feed. And more exposure leads to more engagement, more engagement leads to further exposure, which creates these breakout viral posts. Like this lawyer, wh.... More »
charleston seo

Facebook struggles with Friday morning outage + MORE 08/01/2014

At around 9 a.m. PT on Friday, many users around the world reported that they were unable to access Facebook. The site has put up an error message, apologizing for the inconvenience. Around 9:30 a.m. PT, Facebook started to load again for many users. Facebook issued this statement about the outage.... More »
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Google Testing Ads On The Knowledge Graph + MORE 12/13/2013

Google is testing showing ads on the knowledge graph. Gianluca Fiorelli from Spain shared a screen shot of the ad format on Twitter. The new ad format seems to be a local ad that shows local dealers specifically for the new car knowledge graph format. Here is a picture showing local dealers that... .... More »
Do you use email marketing for your business? Are you wondering how email and social can work well together? To learn how email marketing can integrate with social media, I interview DJ Waldow for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from […]

Continue Reading On socialmediaexaminer.com »

Vin Diesel, Sanaa Lathan, Emma Watson and others among this week’s top PTAT gainers for actor and director pagesVin Diesel leads this week’s list of top gainers in the People Talking About This metric for actor/director pages. The “Fast and Furious” star has achieved 1.6 million total engagements with his page, increasing by 546k engagements over the last week. With the newest “Fast and the Furious” release date nearing, the page is producing a steady stream of content.
This list of top gaining actor/director pages is compiled with PageData, which tracks page growth and engagement across Facebook…

Continue Reading On insidefacebook.com »

Using data from more than 35 million search queries performed in 2012, SEO company WebpageFX  set out to determine search engine market share by state for Google, Bing and Yahoo. According to their study, Google dominates across the country, taking 70 percent or more of search engine market share…

Please visit Search Engine Land for the full article.

Continue Reading On searchengineland.com/ »

Is it Time to Rethink Your Email Marketing?
Over the last few years, people have started to think differently about the ways in which they access information online.
With the majority of Americans now using smartphones and almost a third of adults accessing the internet via a tablet, convenience and instant access has become the trademark of a positive online experience.
It should come as no surprise that in a recent study, 55 percent of consumers said that a poor mobile experience would negatively impact their perception of the brand…

Continue Reading On business2community.com »

Further results on hypergamy

– http://marginalrevolution.com/

This paper, by Marianne Bertrand, Jessica Pan, and Emir Kamenica, was pointed out by Matt Yglesias on Twitter, the abstract is this:
We examine causes and consequences of relative income within households. We establish that gender identity – in particular, an aversion to the wife earning more than the husband – impacts marriage formation, the wife’s labor force participation, the wife’s income conditional on working, marriage satisfaction, likelihood of divorce, and the division of home production…

Continue Reading On http://marginalrevolution.com/ »

6 Secret Ingredients to Make Your Next Video Go ViralWhat makes a video go viral? Luck? Chance? Timing? Wardrobe malfunctions? Maybe sometimes but I believe there is a greater level of science behind many viral hits. Perhaps you can leverage these viral techniques to turn your marketing or communications into a next generation catalyst.

The biggest music video launch the web has ever seen occurred this past April the 13th when Psy (artist behind Gangnam Syle) released his new song “Gentlemen“. It shattered YouTube records with 38 million views in 24 hours…

Continue Reading On business2community.com »

Félix Doubront of the Boston Red Sox tried to throw a pitch against Tampa Bay this evening. He tried, and he failed. If the first base dugout was the strike zone, this was a strike. And maybe the best part is that he looks behind the mound for the ball… Please follow Sports Page on Twitter and Facebook.Join the conversation about this story »    

Continue Reading On businessinsider.com »

Facebook platform industry news: Triggit, Moontoast, Mass Relevance, awe.smTriggit
Facebook Exchange retargeting partner Triggit today announced that it has secured $6 million in additional funding led by North Atlantic Capital along with existing investors Spark Capital and Foundry Group. Triggit says it will put the investment toward engineering and other talent as it focuses on improving products for advertisers retargeting users on the social network, particularly as Facebook evolves the exchange to include News Feed inventory…

Continue Reading On insidefacebook.com »

Updating LinkedIn’s Privacy Policy

– http://blog.linkedin.com/

At LinkedIn, we’re committed to putting our members first so we want to let you know we’re planning to update LinkedIn’s Privacy Policy in the next week.
We’d like to call out a few key updates to these documents:

We’re clarifying and simplifying language in these documents to make it easier for members to read and understand

The updated Privacy Policy will be presented in a page that will eventually become our Privacy Portal, your one-stop shop to access all of your LinkedIn data

We’re introducing sponsored content in the LinkedIn feed…

Continue Reading On http://blog.linkedin.com/ »

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? YouTube Launches Paid Channels: YouTube Paid Channels is “a pilot program for a small group of partners that […]

Continue Reading On socialmediaexaminer.com »

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