Email and Social Media: Why Marketers Need Both + MORE 05/16/2013

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 google plus local

Metrics that Matter: Organic Search Rankings and CTRs + MORE 02/14/2014

Businesses looking to increase their click-through rate should focus on improving organic search ranking through search engine optimization. Research shows that it is anything but lonely at the top, and SEO is paramount to digital marketing success. In search marketing, the difference between a firs.... More »
charleston seo

Online Marketing News: 21 New Content Marketing Rules, 10 Free Monitoring Tools, 150 Million Instagram Users, 5 Ways Facebook Pages Get Festive + MORE 11/15/2013

Findability: 21 New Rules of Content Marketing – While the foundations of building a site are still in play, it’s the content that’s now successfully driving the success to companies investing in great marketing strategies. Many companies who invested heavily in search engine optimization hav.... More »
 video marketing

3 Can’t-Live-Without WordPress Plugins for Inbound Marketing Geeks + MORE 08/09/2013

With the continued growth of inbound marketing we get the fact there will be a regular amount of newbies out there. We also understand that many of you will be implementing your inbound marketing methodology on your existing WordPress site. So we figured we’d highlight a few useful plug-ins fo.... More »
 social media

Infographic: What do Final Four fans like on Facebook? + MORE 04/04/2014

College basketball’s 2013-14 season is down to its Final Four: Wisconsin, Florida, Kentucky and UConn. The four schools will battle it out Saturday in Arlington, Tex. with a chance to go to the championship game and cut down the nets. Gigya, a Facebook Preferred Marketing Developer, examined .... More »
 email marketing

4 Fun Ways to Improve Your Facebook Engagement + MORE 11/08/2013

Do you need to increase the visibility of your Facebook page posts? Are you looking for fresh ideas to quickly create engagement on your Facebook page? In this article, you’ll discover four ways you can create better engagement on your Facebook page using social game. Why Games? If you’.... More »
Do you use email marketing for your business? Are you wondering how email and social can work well together? To learn how email marketing can integrate with social media, I interview DJ Waldow for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from [...]

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Vin Diesel, Sanaa Lathan, Emma Watson and others among this week’s top PTAT gainers for actor and director pagesVin Diesel leads this week’s list of top gainers in the People Talking About This metric for actor/director pages. The “Fast and Furious” star has achieved 1.6 million total engagements with his page, increasing by 546k engagements over the last week. With the newest “Fast and the Furious” release date nearing, the page is producing a steady stream of content.
This list of top gaining actor/director pages is compiled with PageData, which tracks page growth and engagement across Facebook…

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Using data from more than 35 million search queries performed in 2012, SEO company WebpageFX  set out to determine search engine market share by state for Google, Bing and Yahoo. According to their study, Google dominates across the country, taking 70 percent or more of search engine market share…

Please visit Search Engine Land for the full article.

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Is it Time to Rethink Your Email Marketing?
Over the last few years, people have started to think differently about the ways in which they access information online.
With the majority of Americans now using smartphones and almost a third of adults accessing the internet via a tablet, convenience and instant access has become the trademark of a positive online experience.
It should come as no surprise that in a recent study, 55 percent of consumers said that a poor mobile experience would negatively impact their perception of the brand…

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Further results on hypergamy


This paper, by Marianne Bertrand, Jessica Pan, and Emir Kamenica, was pointed out by Matt Yglesias on Twitter, the abstract is this:
We examine causes and consequences of relative income within households. We establish that gender identity – in particular, an aversion to the wife earning more than the husband – impacts marriage formation, the wife’s labor force participation, the wife’s income conditional on working, marriage satisfaction, likelihood of divorce, and the division of home production…

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6 Secret Ingredients to Make Your Next Video Go ViralWhat makes a video go viral? Luck? Chance? Timing? Wardrobe malfunctions? Maybe sometimes but I believe there is a greater level of science behind many viral hits. Perhaps you can leverage these viral techniques to turn your marketing or communications into a next generation catalyst.

The biggest music video launch the web has ever seen occurred this past April the 13th when Psy (artist behind Gangnam Syle) released his new song “Gentlemen“. It shattered YouTube records with 38 million views in 24 hours…

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Félix Doubront of the Boston Red Sox tried to throw a pitch against Tampa Bay this evening. He tried, and he failed. If the first base dugout was the strike zone, this was a strike. And maybe the best part is that he looks behind the mound for the ball… Please follow Sports Page on Twitter and Facebook.Join the conversation about this story »    

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Facebook platform industry news: Triggit, Moontoast, Mass Relevance, awe.smTriggit
Facebook Exchange retargeting partner Triggit today announced that it has secured $6 million in additional funding led by North Atlantic Capital along with existing investors Spark Capital and Foundry Group. Triggit says it will put the investment toward engineering and other talent as it focuses on improving products for advertisers retargeting users on the social network, particularly as Facebook evolves the exchange to include News Feed inventory…

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Updating LinkedIn’s Privacy Policy


At LinkedIn, we’re committed to putting our members first so we want to let you know we’re planning to update LinkedIn’s Privacy Policy in the next week.
We’d like to call out a few key updates to these documents:

We’re clarifying and simplifying language in these documents to make it easier for members to read and understand

The updated Privacy Policy will be presented in a page that will eventually become our Privacy Portal, your one-stop shop to access all of your LinkedIn data

We’re introducing sponsored content in the LinkedIn feed…

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Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? YouTube Launches Paid Channels: YouTube Paid Channels is “a pilot program for a small group of partners that [...]

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