Email and Social Media: Why Marketers Need Both + MORE 05/16/2013

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 search engine optimization

No Budget for SMX East? Register For A Free Expo+ Pass + MORE 09/20/2013

Attend sessions on internet and search engine marketing presented by Google, Covario, Quantcast, and Page One Power. Be inspired by two keynotes. Meet over 40 leading solution providers. Participate in SMX Theater presentations and attend invaluable networking events. All for FREE – as long....... More »

Advertising Symbiosis: The Key to Viral Videos + MORE 06/20/2013

It probably won't shock you that the most popular YouTube video in the past month was "Gentleman," the latest hit from South Korean rapper PSY, whose "Gangnam Style" is the most-watched video of all time. More surprising: among the other most-watched videos was an advertisement for bottled water.... More »
charleston seo

Facebook Asia Pacific games sales head Peter Gan joins SPMD Glow + MORE 05/16/2014

Glow, a Facebook Strategic Preferred Marketing Developer, announced Friday that the company has hired Peter Gan, formerly Facebook’s Head of Sales for Games in the Asia/Pacific region. With Glow, Gan will lead the company’s international expansion as the Vice President of Asia Pacific. G.... More »
 search engine optimization

INFOGRAPHIC: Insider’s guide to Facebook ad types + MORE 08/16/2013

Over the past few months, Facebook has put a lot of effort into simplifying its advertising offerings. So what does the company have now? Facebook Strategic Preferred Marketing Developer Nanigans created an infographic clearly showing the newest Facebook ad units. Nanigans broke down the dimensional.... More »
 search engine optimization

Add Search Shortcuts on your Android and iOS Device + MORE 01/24/2014

How do you search a popular website, say Twitter or YouTube, on your mobile phone? You would launch the browser, open the corresponding website and then use the search box inside that site. Or you would use the mobile app, if you have installed one. There’s an alternate way as well. You may c.... More »
Do you use email marketing for your business? Are you wondering how email and social can work well together? To learn how email marketing can integrate with social media, I interview DJ Waldow for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from [...]

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Vin Diesel, Sanaa Lathan, Emma Watson and others among this week’s top PTAT gainers for actor and director pagesVin Diesel leads this week’s list of top gainers in the People Talking About This metric for actor/director pages. The “Fast and Furious” star has achieved 1.6 million total engagements with his page, increasing by 546k engagements over the last week. With the newest “Fast and the Furious” release date nearing, the page is producing a steady stream of content.
This list of top gaining actor/director pages is compiled with PageData, which tracks page growth and engagement across Facebook…

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Using data from more than 35 million search queries performed in 2012, SEO company WebpageFX  set out to determine search engine market share by state for Google, Bing and Yahoo. According to their study, Google dominates across the country, taking 70 percent or more of search engine market share…

Please visit Search Engine Land for the full article.

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Is it Time to Rethink Your Email Marketing?
Over the last few years, people have started to think differently about the ways in which they access information online.
With the majority of Americans now using smartphones and almost a third of adults accessing the internet via a tablet, convenience and instant access has become the trademark of a positive online experience.
It should come as no surprise that in a recent study, 55 percent of consumers said that a poor mobile experience would negatively impact their perception of the brand…

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Further results on hypergamy


This paper, by Marianne Bertrand, Jessica Pan, and Emir Kamenica, was pointed out by Matt Yglesias on Twitter, the abstract is this:
We examine causes and consequences of relative income within households. We establish that gender identity – in particular, an aversion to the wife earning more than the husband – impacts marriage formation, the wife’s labor force participation, the wife’s income conditional on working, marriage satisfaction, likelihood of divorce, and the division of home production…

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6 Secret Ingredients to Make Your Next Video Go ViralWhat makes a video go viral? Luck? Chance? Timing? Wardrobe malfunctions? Maybe sometimes but I believe there is a greater level of science behind many viral hits. Perhaps you can leverage these viral techniques to turn your marketing or communications into a next generation catalyst.

The biggest music video launch the web has ever seen occurred this past April the 13th when Psy (artist behind Gangnam Syle) released his new song “Gentlemen“. It shattered YouTube records with 38 million views in 24 hours…

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Félix Doubront of the Boston Red Sox tried to throw a pitch against Tampa Bay this evening. He tried, and he failed. If the first base dugout was the strike zone, this was a strike. And maybe the best part is that he looks behind the mound for the ball… Please follow Sports Page on Twitter and Facebook.Join the conversation about this story »    

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Facebook platform industry news: Triggit, Moontoast, Mass Relevance, awe.smTriggit
Facebook Exchange retargeting partner Triggit today announced that it has secured $6 million in additional funding led by North Atlantic Capital along with existing investors Spark Capital and Foundry Group. Triggit says it will put the investment toward engineering and other talent as it focuses on improving products for advertisers retargeting users on the social network, particularly as Facebook evolves the exchange to include News Feed inventory…

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Updating LinkedIn’s Privacy Policy


At LinkedIn, we’re committed to putting our members first so we want to let you know we’re planning to update LinkedIn’s Privacy Policy in the next week.
We’d like to call out a few key updates to these documents:

We’re clarifying and simplifying language in these documents to make it easier for members to read and understand

The updated Privacy Policy will be presented in a page that will eventually become our Privacy Portal, your one-stop shop to access all of your LinkedIn data

We’re introducing sponsored content in the LinkedIn feed…

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Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? YouTube Launches Paid Channels: YouTube Paid Channels is “a pilot program for a small group of partners that [...]

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