Facebook introduces universal gift card that friends can reload for different retailers + MORE 01/31/2013

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3 Steps to Build a Social Media Marketing Sales Funnel + MORE 03/28/2014

Are you looking for a smart way to use social channels for lead conversion? Are you tracking and leveraging your target customers’ path to buying your product? Collecting fans and followers is one thing, converting them to paying customers can be quite another. That is, unless you have a custo.... More »

Advertising Symbiosis: The Key to Viral Videos + MORE 06/20/2013

It probably won't shock you that the most popular YouTube video in the past month was "Gentleman," the latest hit from South Korean rapper PSY, whose "Gangnam Style" is the most-watched video of all time. More surprising: among the other most-watched videos was an advertisement for bottled water.... More »

How to Decide Where to Invest in Content Marketing + MORE 11/01/2013

I still often hear “we need a social media strategy” when training or at conferences. This is positive since it suggests a more planned, holistic approach to social media than the “we need a Facebook page” which we heard two or three years ago. I do wonder, though, what these social media s.... More »

SEO Storm or Light Shower? Google’s Panda 4.0 Update + MORE 05/23/2014

The thunder clap of Google’s Matt Cutts’s Twitter post could be heard across the web this week with the announcement of the search engine’s latest update, Panda 4.0. Of course the type of Panda I’m talking about isn’t a cute bear from China. It’s the name of an algorithm used .... More »

9 SEO Quirks You Should Be Aware Of

– searchengineland.com/

They say the devil is in the details. When it comes to search engine optimization, those details include some important quirks you need to know about. Conforming to search engine behavior Keeping-up with changes in search engine behavior Playing well with other websites to protect your SEO Avoiding…

Please visit Search Engine Land for the full article.

Continue Reading On searchengineland.com/ »

Introducing Tall Tweets v2.0 →There are situations when you need more than 140 characters to express yourself but Twitter won’t allow you post tweets that exceed the limit.Some apps – like TwitLonger – let you bypass that 140-character limit by posting your message to another page and then tweeting the hyperlink to that page. The downside to this approach is that Twitter users will have to leave the Twitter website to read your full tweet.If you are looking for an alternative, check out the latest version of Tall Tweets…

Continue Reading On labnol.org »

Top 10 Social Media Blogs: The 2013 Winners!Are you looking for some good blogs to read? Look no further!
Our fourth-annual social media blog contest generated over 750 nominations.
Our panel of social media experts carefully reviewed the nominees and finalists, analyzing the quality of their content, the frequency of posts and reader involvement (among other things).
With that in mind, here are 10 blogs that need to be at the top of your reading list.
#1: Social Fresh
Social Fresh, the brainchild of Jason Keath, provides quality social media content from a community of bloggers…

Continue Reading On socialmediaexaminer.com »

Facebook’s global growth in Q4: 1.06B MAU, mobile surpasses webFacebook today shared new stats on user growth for Q4 in its earnings call earlier today. The social network reported that it has reached 1.056 billion users during the fourth quarter of 2012. It also reported that it’s mobile DAUs have exceeded web DAUs for the first time.
The graph below shows Facebook’s growth in monthly active users across the globe since its last earnings call in October of last year. The 1.056 billion users amounted to a 24…

Continue Reading On insidefacebook.com »

Posted by randfish
We all know that content needs to be unique to rank highly in the SERPs, but how "unique" are we talking? From a content creation perspective, it's imperative to know what duplicate content really means and to understand the implications it can have on SEO.

In this week's Whiteboard Friday, Rand discusses what makes content unique in the eyes of the crawlers, and the bane of duplicate content.

Video Transcription

"Howdy SEOmoz fans, and welcome to another edition of Whiteboard Friday…

Continue Reading On seomoz.org/blog »

The Incredibly Useful Value of Links Beyond SEO by Dixon JonesWhether it was at SES London or one of the many other search marketing conferences in the U.S., I’ve always been able to count on Dixon Jones for great advice on link building. Dixon was recently recognized for his content contributions to the online marketing world in our Top UK Online Marketing Influencers and Bloggers list.
Working with Majestic SEO as their Director of Marketing, (TopRank has used Majestic for years) Dixon has been a fountain of smarts when it comes to the value of of links for SEO, but also for many other purposes…

Continue Reading On toprankblog.com »

Now Facebook Hopes Starbucks Will Wake Up Its Birthday-Gifts Business (FB, SBUX)It’s your friend’s birthday! Want to buy them a Starbucks card? That’s the latest way Facebook is trying to get users, used to posting simple, free birthday wishes on friends’ walls, to spend money instead. Now, when some Facebook users are greeted with a list of friends with birthdays, they’re being given the option of buying a digital Starbucks card as a gift for them. That’s actually a subtler version of how Facebook used to push gifts. Facebook features friends with birthdays on users’ News Feeds, the personalized homepage at the center of the Facebook experience…

Continue Reading On businessinsider.com »

Facebook introduces universal gift card that friends can reload for different retailersFacebook today announced the Facebook Card, a resusable gift card that can be loaded with balances for different retailers when a user’s friends buy them gifts through Facebook.
The social network has added a number of new partners to its Gifts platform, including Target, Jamba Juice, Olive Garden and Sephora, who will offer gift cards to be purchased on Facebook. But instead of sending individual gift cards for each restaurant or retailer, or sending multiple gift cards for the same business, Facebook will send users one card that can maintain balances for several outlets…

Continue Reading On insidefacebook.com »

Following Facebook’s announcement of Graph Search a few weeks back, there’s been no shortage of analysis and speculation on what the move will mean for Facebook, its users, marketers and possible Facebook competitors, including the traditional search engines. At least in one arena, we…

Please visit Search Engine Land for the full article.

Continue Reading On searchengineland.com/ »

3 Ways Sharpie is Engaging Teens With Social MediaAre you wondering how to connect with the younger generation on social media?
Could your business benefit from connecting to the 80% of online teens using social media?
In this article I explore how Sharpie has successfully garnered 89% market share with the aid of social media.
The Teen Market
Instagram is now the most popular photo-sharing site among teens age 12-17. One million of them visited the site last July alone.
Add to that the 93% of social media–using teens who have a Facebook account (according to Pew Internet research), and the 16% who use Twitter (a figure that has doubled in recent years), and you’ve got a lot of teenage eyeballs…

Continue Reading On socialmediaexaminer.com »

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