Facebook platform industry news and hires: We Are Social + MORE 02/21/2013

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Facebook shows actual rating on place-based pages + MORE 04/18/2014

Facebook appears to be doing what it can to spark reviews from users. Earlier, Facebook tested a script on the review field that would lead a person to write a longer, more descriptive review. Now, as Inside Facebook reader Matteo Gamba noticed, some place-based pages are seeing the actual ratin.... More »
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Success with Facebook marketing: web, email and Facebook audiences + MORE 07/18/2014

Justin Timberlake could post anything on Facebook and it would get a hundred thousand likes and drive a ton of traffic. He, any other celebrity, or any other brand would get the same result on any channel. Unless you are well-known, you can’t expect that the same techniques will work for you.... More »
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How to Improve Your Facebook Engagement Using Controlled Experiments + MORE 11/29/2013

Are you wondering what type of Facebook post works best? Are you struggling with getting engagement or reach on your Facebook posts? You may have heard that you need to post more photos or more questions or more photos with questions… But what really works best for your audience? In this artic.... More »
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Football Stars Debate ‘The Social Capital of the Savvy Athlete' + MORE 05/02/2014

Nobody understands the power of Twitter better than Seattle Seahawks cornerback Richard Sherman. In a now-infamous television interview in January after a National Football League playoff game, Sherman briefly ranted against rival Michael Crabtree, referring to the San Francisco 49ers player as .... More »
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Facebook struggles with Friday morning outage + MORE 08/01/2014

At around 9 a.m. PT on Friday, many users around the world reported that they were unable to access Facebook. The site has put up an error message, apologizing for the inconvenience. Around 9:30 a.m. PT, Facebook started to load again for many users. Facebook issued this statement about the outage.... More »
Facebook platform industry news and hires: We Are SocialWe Are Social, a global social media agency, which previously focused on strategic research, planning and creative in the owned and earned categories of marketing, announced this week that it is expanding into paid media.
To do so, it has hired David Gilbert, formerly of TBG Digital, to lead the service. The agency says it will provide planning and media buying across all relevant social platforms, including Facebook, Twitter, LinkedIn, Tumblr and Sina Weibo…

Continue Reading On insidefacebook.com »

8 Ways to Get More Leads for Your Business on LinkedInDo you want to acquire more traffic and leads from LinkedIn?
According to Experian Marketing Services, LinkedIn received 94M total U.S. visits in December 2012, an increase of 40% in traffic compared to December 2011.
So, whether you’re a B2B and/or B2C company, now is a great time to start leveraging LinkedIn to find and attract your target market.
Here are 8 ways to attract high-quality leads with LinkedIn.
#1: Add a Strong Call to Action and Link
Did you know you can add custom banners to your company page for free? And did you know each of these banners can link back to your site?
You can add up to three different linkable product banners (646 pixels x 222 pixels) to the Products & Services section of your company profile…

Continue Reading On socialmediaexaminer.com »

What Social Media Can't Do: Ben KaufmanDuring Social Media Week, Quirky CEO Ben Kaufman said when it comes to product innovation, there are limits to what social media can do.Among the many events currently taking place as part of Social Media Week, Quirky CEO and founder Ben Kaufman spoke Thursday about benefits and, more importantly, the limitations of social media in developing a new product.“I have a sort of love hate relationship with social media,” Kaufman said to an audience at the Metropolitan Pavilion in New York City…

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G.I. Joe, Titanic, Rocky and others among this week’s top PTAT gainers for movie pagesG.I. Joe is this week’s top gaining page in the People Talking About This metric for movie pages. The page is the main hub for the entire G.I. Joe franchise on Facebook. The main focus of the page is to promote the franchise’s newest movie, G.I. Joe Retaliation, releasing in theaters on March 29th.
Out of the top 10 pages last week, Safe Haven is the only one currently in theaters. The other nine pages are currently available in stores…

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Facebook page posts now support realtime updatesFacebook has extended its Realtime Updates API to include page posts so developers can receive automatic notifications whenever a change happens on a page.
The Realtime Updates API allows developers to subscribe to changes in data so they don’t have to continuously poll Facebook’s servers. Previously, developers were pulling the latest information about pages down to their own servers and looking for changes on their end. The addition of Realtime Updates should reduce server calls and processing power, making apps more reliable and decreasing load times…

Continue Reading On insidefacebook.com »

How to Use Hashtags in Your Social Media MarketingDo you use hashtags in your social media marketing?
What if someone else is using the same hashtag about a totally different topic?
Even worse, what if your competitor is using the same hashtag about the same topic?
Before you just throw any word or phrase out there and decide to use it as your hashtag, there are a few things you’ll want to consider to maximize your hashtag’s exposure.
What’s a Hashtag?
A hashtag is a pound sign (#), but it’s also used on Twitter to categorize messages…

Continue Reading On socialmediaexaminer.com »

How to Build Powerful In-Person Networks From Your Social ContactsWould you like to make lasting contacts from your social media friends and fans?
According to a Harvard Business Review blog post entitled, “Three New Networks for the Digital Age,” just having an online network isn’t enough.
In this post, I’ll explore steps you can take to turn those online contacts to offline business relationships. I’ll use the thought of heading to a large event or conference as the stake in the ground so you have a “when and where” for connecting with some of your online contacts…

Continue Reading On socialmediaexaminer.com »

inDays are a celebrated tradition here at LinkedIn and a big part of our culture. Every month, LinkedIn gives one Friday back to all of its regular employees and interns. We use the day to innovate, collaborate, think creatively, work on inspirational projects and to invest in our career paths. This month’s inDay theme is Mobile Madness. Being everywhere our members work, and mobile in particular, is key to our 2013 business strategy. Since mobile has become tightly woven into the fabric of our lives, having today’s inDay devoted to mobile makes perfect sense…

Continue Reading On http://blog.linkedin.com/ »

How Do I Find a Good SEO?

– seomoz.org/blog

Posted by randfish
Finding a decent SEO is hard work, and the recommendations you get for selecting your perfect fit will vary as much as the people providing them.

Whether you're looking for a consultant or an agency, you don't need to feel alone in your search! In this week's Whiteboard Friday, Rand walks you through his tips for finding an SEO that will be the cheese to your macaroni.

Do you have any other tips you've used to find an SEO that we haven't covered? Leave them in the comments below!

 

Video Transcription

"Howdy SEOmoz fans, and welcome to another edition of Whiteboard Friday…

Continue Reading On seomoz.org/blog »

Meaningful SEO Metrics

– seomoz.org/blog

Meaningful SEO MetricsPosted by willcritchlow
This is a post of two halves. The first half runs through my thoughts on what makes for good metrics, while the second half focuses on a specific process for building appropriate reporting metrics for your individual situation.

Now, I’m a very numbers-driven person. I studied math(s) and once thought I was going to be an inventor until I realised that inventing = engineering, and I needed to be good at partial differential equations…

Continue Reading On seomoz.org/blog »

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