Facebook Reduces Ad Options: This Week in Social Media + MORE 06/13/2013
Searchmetrics Ranking Factors 2014: Why Quality Content Focuses on Topics, not Keywords + MORE 09/27/2014
As one of the LinkedIn “Food Fellas”, I’ve always had a passion for food. Cooking and sharing a meal with other people should be a communal experience, and it’s that way of thinking that inspired Food Truck Friday…
Please visit Search Engine Land for the full article.
I often consider sharing a post or some thoughts on social media, particularly Google+, where I know I will get some instant feedback and discussion. If it’s on a personal interest topic like Game of Thrones, I will run with it. If it’s on a “professional” topic though, like social media or technology, I always stop and think whether or not what I want to say would serve me better as a blog post.
As a blog post, I own that content…
Bad reviews affect all kinds of business, perhaps most common in telemarketing companies and other lead generation campaigns. In an increasingly mobile and social world, an unflattering online review can have tremendous impact on the way your customers and sales leads judge your brand. Studies show that approximately 75% of consumers trust online reviews, almost as much as they do recommendations from friends and members of their family. With that figure, one frustrated customer who goes to an online review site to vent their disappointment can easily disaffect business leads and blow your chances of winning new customers…
It’s about building a company.
A thriving community — one that brings visibility, targeted traffic, trust, credibility, conversions, customers, and ultimately revenue — is built upon a solid business that is investing tirelessly in its products, its services, and improving the experience it provides for its customers…