MarketingProfs B2B Forum: Integrating Social Media & Content to Optimize the Sales Funnel + MORE 10/05/2012

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The Evolution of Link Building as Content Marketing + MORE 01/03/2014

In this age of “Content is King”, it might be easy to think that link-building is a thing of the past or SEO gone the way of the Dodo. You’d be wrong: link building is as important as ever, it’s just that the way you do it today has changed. And that’s for the better. I loved Ben Wills’ .... More »
 mobile marketing in charleston

Online Marketing News: New LinkedIn & Instagram Features, Brands Missing the Boat on Pinterest + MORE 05/09/2013

LinkedIn Adds Rich Media Capability to Profiles LinkedIn users can now add rich media content objects to their profiles, allowing designers, analysts, authors and others to share their best works in a visually interesting format. Users can now use videos, images and presentations to demonstrate the.... More »
 video marketing

Facebook tests new gifts prompt, bookmark ads on mobile + MORE 07/05/2013

Facebook appears to be testing a new ad unit on mobile (sponsored apps in the bookmarks bar) and has started putting birthday notifications in the mobile News Feed, accompanied by a prompt to buy that person a Gift. Tapping the Gift prompt (usually tailored to what a user has liked on Facebook) wil.... More »
 seo consultant in charleston

Should You Share Your Employees' Sins on Twitter? + MORE 01/10/2014

Twitter can be an excellent tool for business, but it's not cool to expose your employees' wrongdoings.You already know not to say anything on the internet that you wouldn't want to appear on, well, the internet. So, how would you feel if your boss posted on to Twitter the reasons why he fired or di.... More »
 charleston search engine marketing

Why Obama's Budget Simultaneously Infuriates Both Liberals And Conservatives + MORE 04/18/2013

President Barack Obama recently released his budget proposal for fiscal year 2014. The budget serves as the first step in what will be a long negotiation with House Republicans over the course of the summer. It contains a number of concessions as well as several policies that will change the face of.... More »

Facebook career postings: monetization, partner development, advertising counsel, platform policy, localization, more

– insidefacebook.com

Facebook career postings: monetization, partner development, advertising counsel, platform policy, localization, moreFacebook added 18 job listings to its careers page this week, including one for a business development manager focused on monetization.
The job description includes “negotiating partnerships that enhance our product offerings, generate new revenue streams, drive distribution of the Facebook brand online and offline, generate new users for the company, or otherwise add value to the Facebook user experience.” The candidate will “shape the future of our online and mobile advertising efforts and work closely with our product and engineering teams to identify partnership opportunities and drive these to fruition…

A Content Marketing Manifesto

– business2community.com

A Content Marketing ManifestoA spectre is stalking content marketing—the spectre of web design. If you’ve read Jeff Zeldman’s Web Design Manifesto you’ll no doubt be familiar with his overall argument but I want to focus on just one comment (on the utility and importance of apps like Instapaper and Readability) and how it illuminates one of our industry’s key struggles:“It indicates how pathetic much of our web design is when our visitors increasingly turn to third-party applications simply to read our sites’ content”It’s not just that the history of all hitherto existing online marketing is the history of web design struggles…

Rolling Out New LinkedIn Company Pages to All Companies [SLIDESHOW]

– http://blog.linkedin.com/

A few weeks ago, we launched our newly redesigned LinkedIn Company Pages with select companies to make it easier for you to find, follow and engage with companies you’re interested in. Today, we’re excited to roll out this new experience to the more than 2 million companies who have LinkedIn Company Pages. As part of this roll out, we’re also introducing the Featured Update functionality, a new way for companies to highlight important content by promoting it to the top of their Company Updates stream…

MarketingProfs B2B Forum: Integrating Social Media & Content to Optimize the Sales Funnel

– toprankblog.com

MarketingProfs B2B Forum: Integrating Social Media & Content to Optimize the Sales Funnel
The importance of integrating earned, owned, paid and shared media couldn’t be any greater and this week I’ll be giving a track keynote at the MarketingProfs B2B Forum conference in Boston on just that. My presentation will focus on the essential strategies and tactics for sales funnel optimization success with content, search and social media marketing.
To get things started, here are some handy general stats on search, social and content marketing plus quite a few specifically for B2B marketing:
50 Billion – By 2020, Ericcson predicts there will be 50 billion internet connected devices…

Markets Are Higher Ahead Of Huge Jobs Report

– businessinsider.com

Markets Are Higher Ahead Of Huge Jobs ReportThe world waits for the US jobs report, which comes out at 8:30 AM ET. It may be the most important one of the election, as it could set the tone for the final month of campaigning. Furthermore, after that debate disaster, Obama needs a game changer. Markets are modestly higher. In Europe, indices are up in the range of 0.4% to 1.0%. US futures are just above flat. For a full preview of the jobs report, see here > Please follow Money Game on Twitter and Facebook…

Facebook hires: Carsabi team, head of policy France, marketing mix science lead, client partners and more

– insidefacebook.com

Facebook hires: Carsabi team, head of policy France, marketing mix science lead, client partners and moreFacebook this week hired Dwight Crow and Christopher Berner, the team behind used car price comparison site Carsabi. The founders are looking to sell the site and move on to other projects at Facebook.
The company also appears to have made about a dozen other hires this week based on LinkedIn activity and listings that have been removed from its careers page.
New hires according to LinkedIn:

Christopher Triolo, Software Engineer – former Computer Science Laboratory Teaching Assistant at Princeton University
Aurélien Fredouelle, Ingénieur logiciel – former Ingénieur logiciel bas-niveau et avionique at MBDA
Andy Molloy, Global Sales and Services Support – former MSc Supply Chain Management at Michael Smurfit Graduate School of Business UCD

Prior listings removed from Facebook’s careers page:

Head of Policy, France (Paris)
Marketing Mix Science Lead (Menlo Park)
Academic Relations Program Coordinator (Menlo Park)
Assistant Facility Manager (Prineville)
Chief Facility Engineer (Prineville)
SMB Associate, French (Dublin)
User Operations – Contract (Menlo Park)
Client Partner, Norwegian (Dublin)
Client Partner (Toronto)
Client Partner, CPG (Atlanta)
Client Partner, Entertainment (Los Angeles)

Who else is hiring? The Inside Network Job Board presents a survey of current openings at leading companies in the industry…

Google Maps For Mobile: An iPhone User’s Guide

– searchengineland.com/

As we wait for a new native Google Maps app for iOS 6, the company has introduced Street View imagery this morning to Google Maps for the mobile web. It’s another attraction that may pull Apple Maps users over on the iPhone and iPad. Below, a look at some of the key features in Google [...]

Please visit Search Engine Land for the full article.

"Pigeon" Tax Protest Goes Viral in France

– globaleconomicanalysis.blogspot.com/

I received an interesting email today from Andrea, who is from Italy but now lives in France.

The email is about “pigeons”, a movement started by French entrepreneurs in protest of president Francois Hollande’s tax policies. The “pigeon” movement has gone viral on Twitter.

Andrea writes …

Hello Mish

After the recently announced budget plan of Hollande-Ayrault governement with its huge round of tax increases, an on-line mouvement of start-up businessman has been very rapidly spreading out and going viral in France…

Why Email Marketers Should Avoid the Coming Wave of Mosaics in Email and What to Do Instead

– business2community.com

Why Email Marketers Should Avoid the Coming Wave of Mosaics in Email and What to Do InsteadToday, ISPs block a lot of the images in your email marketing campaigns. That’s not anything new. But what is new is the soon-to-be realistic use of mosaics in your emails. What are mosaics? Mosaics are complex HTML tables that impersonate images. How can a table impersonate an image? The HTML table has so many rows and columns, each cell having a background color, that it can really look like an image. And above when I say “what is new”, I don’t mean brand new like the new baby ficus tree that Loraine in the cube next to me bought to replace the last one that she killed after throwing it at me…

4 Reasons You Should Attend Social Media Marketing World in San Diego

– socialmediaexaminer.com

Do you attend in-person conferences?Imagine an event where you rub shoulders with the social media pros you follow and admire online.Then imagine networking with 1,000 fellow marketers in beautiful San Diego, California.Now add the waterfront San Diego Marriott Marquis hotel, an opening-night party surrounded by dinosaur relics, an evening networking cruise on Southern California’s largest private yacht and 49 expert-led sessions.That’s a small sampling of what’s in store for you at Social Media Examiner’s new conference: Social Media Marketing World!What? Social Media Examiner is hosting a physical conference?Social Media Examiner is known for its signature online summits like Social Media Success Summit and Facebook Success Summit…

Continue Reading

Facebook career postings: monetization, partner development, advertising counsel, platform policy, localization, moreinsidefacebook.com
A Content Marketing Manifestobusiness2community.com
Rolling Out New LinkedIn Company Pages to All Companies [SLIDESHOW]http://blog.linkedin.com/
MarketingProfs B2B Forum: Integrating Social Media & Content to Optimize the Sales Funneltoprankblog.com
Markets Are Higher Ahead Of Huge Jobs Reportbusinessinsider.com
Facebook hires: Carsabi team, head of policy France, marketing mix science lead, client partners and moreinsidefacebook.com
Google Maps For Mobile: An iPhone User’s Guidesearchengineland.com/
"Pigeon" Tax Protest Goes Viral in Franceglobaleconomicanalysis.blogspot.com/
Why Email Marketers Should Avoid the Coming Wave of Mosaics in Email and What to Do Insteadbusiness2community.com
4 Reasons You Should Attend Social Media Marketing World in San Diegosocialmediaexaminer.com

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