Multichannel Customer Service – Huge Need, Huge Payoff + MORE 03/21/2013

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charleston seo

How to Improve Your Facebook Engagement Using Controlled Experiments + MORE 11/29/2013

Are you wondering what type of Facebook post works best? Are you struggling with getting engagement or reach on your Facebook posts? You may have heard that you need to post more photos or more questions or more photos with questions… But what really works best for your audience? In this artic.... More »
charleston seo

Online Marketing News: 21 New Content Marketing Rules, 10 Free Monitoring Tools, 150 Million Instagram Users, 5 Ways Facebook Pages Get Festive + MORE 11/15/2013

Findability: 21 New Rules of Content Marketing – While the foundations of building a site are still in play, it’s the content that’s now successfully driving the success to companies investing in great marketing strategies. Many companies who invested heavily in search engine optimization hav.... More »
 charleston search engine marketing

How to Use the New Facebook Insights + MORE 08/30/2013

Do you rely on Facebook Insights to track the performance of your Facebook page? Are you wondering how the new Insights can help you refine your Facebook activities? In this article, I’ll give you a tour of the new Facebook Insights and the data you’ll find there, so you’re better .... More »
charleston seo

Setting the Record Straight on False Accusations + MORE 09/27/2013

As you may have read recently, a class action lawsuit was filed against LinkedIn last week. The lawsuit alleges that we “break into” the email accounts of our members who choose to upload their email address books to LinkedIn. Quite simply, this is not true, and with so much misinformation out t.... More »

The Viral Marketing Virus

– business2community.com

The Viral Marketing VirusListen up: going viral is a benefit to creating great content, not the goal.
But if you’re really committed to creating a viral video marketing campaign:
Creating viral content is this easy.
And this difficult.
Here’s my fool-proof 3-step process.
Create content that strikes an emotional cord (funny, sad, inspirational) and is distinctly unique and you’re one step closer to viral.
Create content that tells a story, not a tagline and you’re one step closer to viral…

Continue Reading On business2community.com »

There has been a lot of chatter recently on multichannel customer service and never has multichannel service been so important nor the payoff to business more obvious.  Consider:

73% of consumers would pay more for a better customer service
Companies that rate higher than their competitors as measured by the American Customer Satisfaction Index have market caps up to double their industry peers
Nearly 70% of companies don’t monitor interactions (think of all the people now on Twitter, LinkedIn, and other social communities)
One in four of displeased customers will share bad experiences socially
77% of consumers use more than one channel when seeking customer service
Only 3% of companies manage customers across channels
Tri-channels shoppers spend up to 70% more

The facts are clear, people want much better customer service across all the channels they use, while most companies are still handling service interactions through a separate silo for each channel…

Continue Reading On business2community.com »

Option to mark items as spam less noticeable in latest Facebook iOS appFacebook today released a new version its iOS app to include a way for users to change their cover photo and a number of updates related to group messaging. A subtle but significant change not mentioned in the app’s release notes is that the option to hide a post or ad and mark it as spam is now a different color, making it much harder to see.
The images below show what the button looks like on organic posts and suggested posts. Users can still hide a story by clicking the V shape in the top corner, but they might not be able to see the option from their mobile feed…

Continue Reading On insidefacebook.com »

Black Hat or White Hat SEO? It's Time to Ask Better QuestionsPosted by Dr. Pete
Since the Wild West days of the late 1990s, SEOs have been grouped into two camps – the “black hats” and the “white hats”. Over time, these distinctions have become little more than caricatures, cartoon villains and heroes that only exist in our individual imaginations, usually embellished to suit our marketing agendas. Even when grounded in specific tactics, “black” vs. “white” is a lot like “conservative” vs…

Continue Reading On seomoz.org/blog »

Safe Call Now, WSPA, Human Rights Campaign and others among this week’s top PTAT gainers for non-profit orgsSafe Call Now is this week’s top gaining non-profit page in the People Talking About This Metric. The page only has 36.5 thousand likes, but earned over 1.4 million engagements for the week.
We compile this list with our PageData tool, which tracks page growth across Facebook.

#
Name
People Talking About
Daily Growth
Weekly Growth

1
   Safe Call Now
1,425,419
+270,563
+1,378,384

2
   WSPA UK
180,675
0
+179,438

3
   WSPA Australia
196,597
+7,171
+178,808

4
   WSPA – Sociedad Mundial p…
141,186
+5,174
+138,656

5
   Human Rights Campaign
153,109
0
+101,031

6
   Joyce Meyer Ministries
1,439,091
0
+83,174

7
   The Humane Society of the…
67,969
0
+64,659

8
   Voices for Education
73,133
+14,442
+63,728

9
   Hope For The Broken Hearted
241,494
0
+62,482

10
   National Rifle Association
226,760
0
+57,988

Safe Call Now is a non-profit that provides crisis intervention and referral services to public safety employees…

Continue Reading On insidefacebook.com »

Attract Customers to Your Community with ContentPosted by Mackenzie Fogelson
Everybody’s talking about content. And everybody’s writing content. SEOs, social media specialists, agencies, marketing departments, probably even your mom. And a lot of it isn’t pretty.

Hopefully, by now, you got the memo that if you want your content to grow your business, it can’t be crap.

And hopefully you’re ready to do something about it.

There is a very tiny (yet very significant) theme — a shift in perspective — that is important to embody when you’re generating content for your website, blog, and social media outlets (oh, and offline, too):

It’s not about you…

Continue Reading On seomoz.org/blog »

How to Improve Your Social Media Marketing With BloggingDo you blog? Are you active on social media?
Have you integrated your blogging with your social activities?
Blogging can help you improve your social media marketing.
In this post, you’ll discover four tips to enhance your social media efforts using your business blog.
#1: Share Your Blog Posts in Your Social Status Updates
Not sure what to post on your Facebook wall or Twitter profile? How about links to your blog posts?
The rule of thumb is to have a 80/20 split with 80% of your updates not self-promotional and 20% self-promotional…

Continue Reading On socialmediaexaminer.com »

Pinterest Analytics: This Week in Social MediaWelcome to our weekly edition of what’s hot in social media news.
To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Pinterest Launches Free Web Analytics:  Pinterest Web Analytics ”give site owners insights into how people are interacting with pins that originate from their websites.”
"If you have a verified website, you'll get information about how many people have pinned from your site, how many people have seen these pins and how many people visited your site from Pinterest…

Continue Reading On socialmediaexaminer.com »

Facebook changes cover photo policy: 20% text rule in effect but content less regulatedFacebook has updated its policy for pages’ cover photos, eliminating rules against calls to action, contact info or references to price or purchase information, while maintaining the 20 percent limit for text overlay.
The new guidelines give page owners more flexibility in the type of content they include in their covers. Many were unaware of these rules or simply ignored them knowing Facebook was unlikely to take action against them for their violations…

Continue Reading On insidefacebook.com »

With the new API v1.1, Twitter has dropped support for XML and RSS feeds in favor of JSON. You can however still subscribe to any Twitter stream as an RSS feed with the help of Google Scripts. This story, How to Get RSS Feeds for Twitter, was originally published at Digital Inspiration on 19/03/2013 under RSS, Twitter, Internet.Related Reading:How to Generate RSS Feeds of Google Plus ProfilesCreate RSS Feeds for Google Search ResultsSubscribe to Foreign Blogs in your Native Language with Google ScriptsA Directory of RSS Feeds of Popular Social SitesFeedBurner RSS Feeds Are Not in Google Search Results Anymore

Continue Reading On labnol.org »

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