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Posted by on Mar 21, 2013 in Uncategorized | 0 comments

Multichannel Customer Service – Huge Need, Huge Payoff + MORE 03/21/2013

Multichannel Customer Service – Huge Need, Huge Payoff + MORE 03/21/2013

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charleston seo

How to Improve Your Facebook Engagement Using Controlled Experiments + MORE 11/29/2013

Are you wondering what type of Facebook post works best? Are you struggling with getting engagement or reach on your Facebook posts? You may have heard that you need to post more photos or more questions or more photos with questions… But what really works best for your audience? In this artic.... More »
charleston seo

Facebook Asia Pacific games sales head Peter Gan joins SPMD Glow + MORE 05/16/2014

Glow, a Facebook Strategic Preferred Marketing Developer, announced Friday that the company has hired Peter Gan, formerly Facebook’s Head of Sales for Games in the Asia/Pacific region. With Glow, Gan will lead the company’s international expansion as the Vice President of Asia Pacific. G.... More »
 social media

3 Social Media Automation Tools for Marketers + MORE 07/26/2013

Are you drowning in social media tasks? Do you need better tools to help you manage your social media marketing? Automating some of the more repetitive tasks related to social media can help you be more productive and efficient with the execution of your social media strategy. To save you time and i.... More »
 email marketing

How to Get Started on Blab: Group Video Broadcasting for Marketers + MORE 09/05/2015

Are you a fan of live-streaming video for business? Have you tried Blab? Blab, the newest platform in streaming video, lets you build a personal and business presence while creating community. In this article I’ll explore Blab and share ways you can use it for business. About Blab, whi.... More »

How to Watch YouTube Videos with Picture-in-Picture on your iPad + MORE 10/10/2015

The Picture In Picture support in iOS 9 lets you watch videos while you work on other apps. To get started, open a video inside Safari, click the PIP icon in the video player and it will pop-out the video to a corner of your iPad screen. You can switch to any other app on your iPad and the video wil.... More »

The Viral Marketing Virus


The Viral Marketing VirusListen up: going viral is a benefit to creating great content, not the goal.
But if you’re really committed to creating a viral video marketing campaign:
Creating viral content is this easy.
And this difficult.
Here’s my fool-proof 3-step process.
Create content that strikes an emotional cord (funny, sad, inspirational) and is distinctly unique and you’re one step closer to viral.
Create content that tells a story, not a tagline and you’re one step closer to viral…

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There has been a lot of chatter recently on multichannel customer service and never has multichannel service been so important nor the payoff to business more obvious.  Consider:

73% of consumers would pay more for a better customer service
Companies that rate higher than their competitors as measured by the American Customer Satisfaction Index have market caps up to double their industry peers
Nearly 70% of companies don’t monitor interactions (think of all the people now on Twitter, LinkedIn, and other social communities)
One in four of displeased customers will share bad experiences socially
77% of consumers use more than one channel when seeking customer service
Only 3% of companies manage customers across channels
Tri-channels shoppers spend up to 70% more

The facts are clear, people want much better customer service across all the channels they use, while most companies are still handling service interactions through a separate silo for each channel…

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Option to mark items as spam less noticeable in latest Facebook iOS appFacebook today released a new version its iOS app to include a way for users to change their cover photo and a number of updates related to group messaging. A subtle but significant change not mentioned in the app’s release notes is that the option to hide a post or ad and mark it as spam is now a different color, making it much harder to see.
The images below show what the button looks like on organic posts and suggested posts. Users can still hide a story by clicking the V shape in the top corner, but they might not be able to see the option from their mobile feed…

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Black Hat or White Hat SEO? It's Time to Ask Better QuestionsPosted by Dr. Pete
Since the Wild West days of the late 1990s, SEOs have been grouped into two camps – the “black hats” and the “white hats”. Over time, these distinctions have become little more than caricatures, cartoon villains and heroes that only exist in our individual imaginations, usually embellished to suit our marketing agendas. Even when grounded in specific tactics, “black” vs. “white” is a lot like “conservative” vs…

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Safe Call Now, WSPA, Human Rights Campaign and others among this week’s top PTAT gainers for non-profit orgsSafe Call Now is this week’s top gaining non-profit page in the People Talking About This Metric. The page only has 36.5 thousand likes, but earned over 1.4 million engagements for the week.
We compile this list with our PageData tool, which tracks page growth across Facebook.

People Talking About
Daily Growth
Weekly Growth

   Safe Call Now


   WSPA Australia

   WSPA – Sociedad Mundial p…

   Human Rights Campaign

   Joyce Meyer Ministries

   The Humane Society of the…

   Voices for Education

   Hope For The Broken Hearted

   National Rifle Association

Safe Call Now is a non-profit that provides crisis intervention and referral services to public safety employees…

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Attract Customers to Your Community with ContentPosted by Mackenzie Fogelson
Everybody’s talking about content. And everybody’s writing content. SEOs, social media specialists, agencies, marketing departments, probably even your mom. And a lot of it isn’t pretty.

Hopefully, by now, you got the memo that if you want your content to grow your business, it can’t be crap.

And hopefully you’re ready to do something about it.

There is a very tiny (yet very significant) theme — a shift in perspective — that is important to embody when you’re generating content for your website, blog, and social media outlets (oh, and offline, too):

It’s not about you…

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How to Improve Your Social Media Marketing With BloggingDo you blog? Are you active on social media?
Have you integrated your blogging with your social activities?
Blogging can help you improve your social media marketing.
In this post, you’ll discover four tips to enhance your social media efforts using your business blog.
#1: Share Your Blog Posts in Your Social Status Updates
Not sure what to post on your Facebook wall or Twitter profile? How about links to your blog posts?
The rule of thumb is to have a 80/20 split with 80% of your updates not self-promotional and 20% self-promotional…

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Pinterest Analytics: This Week in Social MediaWelcome to our weekly edition of what’s hot in social media news.
To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Pinterest Launches Free Web Analytics:  Pinterest Web Analytics ”give site owners insights into how people are interacting with pins that originate from their websites.”
"If you have a verified website, you'll get information about how many people have pinned from your site, how many people have seen these pins and how many people visited your site from Pinterest…

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Facebook changes cover photo policy: 20% text rule in effect but content less regulatedFacebook has updated its policy for pages’ cover photos, eliminating rules against calls to action, contact info or references to price or purchase information, while maintaining the 20 percent limit for text overlay.
The new guidelines give page owners more flexibility in the type of content they include in their covers. Many were unaware of these rules or simply ignored them knowing Facebook was unlikely to take action against them for their violations…

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With the new API v1.1, Twitter has dropped support for XML and RSS feeds in favor of JSON. You can however still subscribe to any Twitter stream as an RSS feed with the help of Google Scripts. This story, How to Get RSS Feeds for Twitter, was originally published at Digital Inspiration on 19/03/2013 under RSS, Twitter, Internet.Related Reading:How to Generate RSS Feeds of Google Plus ProfilesCreate RSS Feeds for Google Search ResultsSubscribe to Foreign Blogs in your Native Language with Google ScriptsA Directory of RSS Feeds of Popular Social SitesFeedBurner RSS Feeds Are Not in Google Search Results Anymore

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