Multichannel Customer Service – Huge Need, Huge Payoff + MORE 03/21/2013
Searchmetrics Ranking Factors 2014: Why Quality Content Focuses on Topics, not Keywords + MORE 09/27/2014
But if you’re really committed to creating a viral video marketing campaign:
Creating viral content is this easy.
And this difficult.
Here’s my fool-proof 3-step process.
Create content that strikes an emotional cord (funny, sad, inspirational) and is distinctly unique and you’re one step closer to viral.
Create content that tells a story, not a tagline and you’re one step closer to viral…
73% of consumers would pay more for a better customer service
Companies that rate higher than their competitors as measured by the American Customer Satisfaction Index have market caps up to double their industry peers
Nearly 70% of companies don’t monitor interactions (think of all the people now on Twitter, LinkedIn, and other social communities)
One in four of displeased customers will share bad experiences socially
77% of consumers use more than one channel when seeking customer service
Only 3% of companies manage customers across channels
Tri-channels shoppers spend up to 70% more
The facts are clear, people want much better customer service across all the channels they use, while most companies are still handling service interactions through a separate silo for each channel…
The images below show what the button looks like on organic posts and suggested posts. Users can still hide a story by clicking the V shape in the top corner, but they might not be able to see the option from their mobile feed…
Since the Wild West days of the late 1990s, SEOs have been grouped into two camps – the “black hats” and the “white hats”. Over time, these distinctions have become little more than caricatures, cartoon villains and heroes that only exist in our individual imaginations, usually embellished to suit our marketing agendas. Even when grounded in specific tactics, “black” vs. “white” is a lot like “conservative” vs…
Safe Call Now, WSPA, Human Rights Campaign and others among this week’s top PTAT gainers for non-profit orgs
We compile this list with our PageData tool, which tracks page growth across Facebook.
People Talking About
Safe Call Now
WSPA – Sociedad Mundial p…
Human Rights Campaign
Joyce Meyer Ministries
The Humane Society of the…
Voices for Education
Hope For The Broken Hearted
National Rifle Association
Safe Call Now is a non-profit that provides crisis intervention and referral services to public safety employees…
Everybody’s talking about content. And everybody’s writing content. SEOs, social media specialists, agencies, marketing departments, probably even your mom. And a lot of it isn’t pretty.
Hopefully, by now, you got the memo that if you want your content to grow your business, it can’t be crap.
And hopefully you’re ready to do something about it.
There is a very tiny (yet very significant) theme — a shift in perspective — that is important to embody when you’re generating content for your website, blog, and social media outlets (oh, and offline, too):
It’s not about you…
Have you integrated your blogging with your social activities?
Blogging can help you improve your social media marketing.
In this post, you’ll discover four tips to enhance your social media efforts using your business blog.
#1: Share Your Blog Posts in Your Social Status Updates
Not sure what to post on your Facebook wall or Twitter profile? How about links to your blog posts?
The rule of thumb is to have a 80/20 split with 80% of your updates not self-promotional and 20% self-promotional…
To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Pinterest Launches Free Web Analytics: Pinterest Web Analytics ”give site owners insights into how people are interacting with pins that originate from their websites.”
"If you have a verified website, you'll get information about how many people have pinned from your site, how many people have seen these pins and how many people visited your site from Pinterest…
The new guidelines give page owners more flexibility in the type of content they include in their covers. Many were unaware of these rules or simply ignored them knowing Facebook was unlikely to take action against them for their violations…