New Facebook admin panel highlights reach and pushes Promoted Posts + MORE 03/14/2013

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 search engine optimization

Add Search Shortcuts on your Android and iOS Device + MORE 01/24/2014

How do you search a popular website, say Twitter or YouTube, on your mobile phone? You would launch the browser, open the corresponding website and then use the search box inside that site. Or you would use the mobile app, if you have installed one. There’s an alternate way as well. You may c.... More »
 reputation management

Stop Marketing, Start Engaging: How to Get Social Media to Really Work + MORE 03/14/2014

Do you use social media marketing to grow your business? Are you wondering how to get others to say great things about your brand or product? To discover the common mistakes social media marketers make and how to fix them, I interview Scott Stratten for this episode of the Social Media Marketing pod.... More »
 video marketing

Facebook tests new gifts prompt, bookmark ads on mobile + MORE 07/05/2013

Facebook appears to be testing a new ad unit on mobile (sponsored apps in the bookmarks bar) and has started putting birthday notifications in the mobile News Feed, accompanied by a prompt to buy that person a Gift. Tapping the Gift prompt (usually tailored to what a user has liked on Facebook) wil.... More »
 social media

Google Analytics: How to Make Smart Marketing Decisions + MORE 04/25/2014

Do you want to know if your content and social activities are supporting your business? Are you wondering how you can use Google Analytics to track your progress? To learn how to use Google Analytics to help make smart marketing decisions, I interview Andy Crestodina for this episode of the Social M.... More »
 google plus local

Hands-on with Facebook Home + MORE 04/04/2013

Facebook today announced Home, a redesigned experience for Android, which brings users’ friends to the forefront of their smartphones. Home will be available for select Android devices at first, but will roll out to others over time as an optional downloadable application from Google Play. We .... More »
How to Make Your Facebook Contests Stand OutDo you run contests on Facebook?
Would you like to make your next Facebook contest stand out?
This article will give you 4 ideas to improve your next Facebook contest.
Why Facebook Contests?
Facebook contests are a popular way for you to get your audience engaged and excited about your brand. More and more companies have adopted the use of Facebook contests to better track participation and engagement.
Contests are a popular marketing tactic for businesses on Facebook…

Continue Reading On socialmediaexaminer.com »

Facebook platform industry hires: HootSuite, Kenshoo, Work4 LabsSocial media management platform HootSuite has a new VP of marketing, Digital marketing software company Kenshoo recently hired a director of marketing research. And Work4 Labs, which builds recruiting applications integrated with Facebook, made a few new hires this month.
HootSuite

Dee Anna McPherson, Vice President of Marketing – former VP of marketing at Yammer

Kenshoo 

Josh Dreller, Director of Marketing Research - former senior director, client and industry solutions at Visual IQ Inc…

Continue Reading On insidefacebook.com »

Master the Art of Customer LoyaltyIf you don’t have a loyalty program, you’re not taking advantage of your happiest customers. Here’s how to get started.Marketing your small business is easier said than done. Maybe you’ve tried Google AdWords or created a Facebook page but were disappointed with the results or complexity. You may have considered daily deals but realized that selling products at negative gross margin to one-time customers is not a winning combination. So what’s your next move?There are no silver bullets in marketing, but I learned one important lesson from the Fortune 500 clients I consulted for at McKinsey–the power of customer loyalty…

Continue Reading On inc.com »

5 Creative Ways to Use LinkedIn Company PagesDoes your business have a LinkedIn company page?
Have you noticed how other businesses are using LinkedIn lately?
A number of larger brands are creatively using their LinkedIn company pages, and some of them are doing some cool things.
Here are five brands using their LinkedIn company pages creatively.
Check out what they are doing to learn how you can tell your story, generate leads and engage your communities through your LinkedIn page.
#1: LinkedIn—Develop a Campaign
Let’s start with LinkedIn…

Continue Reading On socialmediaexaminer.com »

Online Marketing News: Facebook’s Redesigned Newsfeed, Google Attacked Over Elephant Ivory Ads
Intuit Shares a Social Media Marketing Roadmap for Brands in 2013
Intuit shared an incredibly helpful infographic on their Small Business Blog to guide marketers in their social strategy this year. Path to Social Success in 2013 assigns a theme for each quarter; we begin the year by taking a social media inventory. As we enter the second quarter next month, it’s time to focus on working on relationships. The third quarter is all about integrating everything, while at the end of the year it’s time to take stock and look forward…

Continue Reading On toprankblog.com »

Kaspar Szymanski a Search Quality Strategist based in Google’s Dublin office posted the official one page Google SEO cheat sheet designed to dumb down webmaster and SEO related techniques. The Google SEO cheat sheet is in three steps: (1) How to make your search results look good in the…

Please visit Search Engine Land for the full article.

Continue Reading On searchengineland.com/ »

You need not to convert your picture slideshows into a video for uploading to YouTube. Just drag the pictures into YouTube and it will transform them into a nice video with Pan and Zoom effects. This story, Not Just Videos, Upload your Photos to YouTube, was originally published at Digital Inspiration on 13/03/2013 under YouTube, Internet.Related Reading:How to Make Videos for Flickr From Your PhotosHow to Upload Photos from a Mobile Phone to FacebookHow to Embed YouTube Videos in PowerPointBuild a PDF Slideshow with your Facebook PhotosDownload your YouTube Videos in their Original Resolution

Continue Reading On labnol.org »

Creating Persuasive Videos: How to Move Viewers to ActionDo you create marketing videos?
Are you wondering how to get people to go from passive observers to active participants?
To learn how to create videos that people want to watch and get them to take action, I interview James Wedmore for this episode of the Social Media Marketing podcast.
More About This Show

The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing…

Continue Reading On socialmediaexaminer.com »

New Facebook admin panel highlights reach and pushes Promoted PostsFacebook is testing an update to the page admin panel, which gives more prominence to reach metrics for recent posts and encourages page owners to promote those posts to increase their audience.
Some users are seeing a “Posts” section at the top of pages they have admin rights to, replacing the “Notifications” section, which included recent comments, wall posts and other fan activity. The new section shows the organic and paid reach of each recent post, along with an option to promote the post…

Continue Reading On insidefacebook.com »

With Netflix Social, Facebook adds another key piece to its emerging video strategyNetflix today announced that members in the U.S. can now connect with Facebook and share the shows and movies they watch with friends, after a decades-old law preventing this type of feature was amended earlier this year.
International users have been able to share their Netflix activity on Facebook since Open Graph launched, but U.S. users couldn’t. Instead, they came to know Open Graph as a way for video apps like Socialcam and Viddy to share automatically on their behalf as soon as they clicked a link…

Continue Reading On insidefacebook.com »

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