Online Marketing News: More Men Managing Communities, Video in Content Marketing Grows, HMV: How Do We Shut Down the Twitter? + MORE 02/07/2013

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charleston seo

How to Improve Your Facebook Engagement Using Controlled Experiments + MORE 11/29/2013

Are you wondering what type of Facebook post works best? Are you struggling with getting engagement or reach on your Facebook posts? You may have heard that you need to post more photos or more questions or more photos with questions… But what really works best for your audience? In this artic.... More »
 google plus local

The assumption of “free disposal,” as applied to children + MORE 09/13/2013

This rather horrifying link has been making the rounds on Twitter, here is the bottom line: When a Liberian girl proves too much for her parents, they advertise her online and give her to a couple they’ve never met. Days later, she goes missing. The practice is called “private re-homing,R.... More »
 social media

Twitter Launches Its Version Of Universal Search Results + MORE 08/02/2013

Twitter is in the process of rolling out what you could call its version of “universal search results” on Twitter.com. The changes bring Twitter’s web search more in line with the current mobile experience. Twitter announced the changes this afternoon via tweet: Search update on....... More »
 social media

Infographic: What do Final Four fans like on Facebook? + MORE 04/04/2014

College basketball’s 2013-14 season is down to its Final Four: Wisconsin, Florida, Kentucky and UConn. The four schools will battle it out Saturday in Arlington, Tex. with a chance to go to the championship game and cut down the nets. Gigya, a Facebook Preferred Marketing Developer, examined .... More »
 lead generation

New Facebook admin panel highlights reach and pushes Promoted Posts + MORE 03/14/2013

Facebook is testing an update to the page admin panel, which gives more prominence to reach metrics for recent posts and encourages page owners to promote those posts to increase their audience. Some users are seeing a “Posts” section at the top of pages they have admin rights to, replac.... More »
8 Ways to Discover Valuable Social Media ContentDo you struggle to find good content to post on LinkedIn, Twitter or your Facebook page?
Would you like to find reliable sources of content your fans and followers love?
This article contains eight tips to help you quickly find great content.
Why Share Other People’s Content?
It’s all about becoming a valuable resource.  When you can dig up great articles your audience is interested in–regardless of the source–you’ll become more respected and your content will be widely shared…

Continue Reading On socialmediaexaminer.com »

Guest Post: Facebook Custom Audience Targeting Top 3 Concerns Put to RestThis is a guest post by SocialCode CEO Laura O’Shaughnessy. SocialCode is a digital agency and Washington Post Co. subsidiary that focuses on social media marketing and advertising.
One of the most high-potential advertising features on social media is Facebook’s Custom Audiences. Over the past three years, advertising capabilities have skyrocketed on social media platforms – specifically, the ability to deploy very targeted ads to drive response…

Continue Reading On insidefacebook.com »

Users will now be able to find more on the go as a new round of  mobile updates have been launched for Twitter. The updates rolled out center on content discovery as the Search, Discover and Connect tabs have all been updated. The new changes make it easier for users to view more information at…

Please visit Search Engine Land for the full article.

Continue Reading On searchengineland.com/ »

Win Free Tickets to Social Media Marketing World 2013Want to win a free ticket to the industry’s largest social media marketing conference of the year?
Social Media Examiner has worked hard to bring you our very first physical conference.
And we’ve come up with a fun way to get you involved.
First, what is this event?
Social Media Marketing World 2013 is the world’s largest physical social media conference dedicated to help marketers and business owners master social media marketing.

Watch this video for a quick overview…

Continue Reading On socialmediaexaminer.com »

9 Consumer Social Media Trends That Could Impact MarketersAre you wondering how consumers are using social media?
Would you like some insights to help your business better understand people’s social habits?
In this article, I examine a report published by Edison Research focused on people’s latest social habits.
These findings provide useful insights about consumer behavior and how your business can respond.
Here are 9 of the most interesting findings from the study.
#1: Almost 58 million Americans Use Social Sites Daily
A social habit is the tendency to use social media sites several times a day…

Continue Reading On socialmediaexaminer.com »

Facebook brings friendship pages to mobile site, still rolling out to native appsFacebook has introduced mobile versions of its “friendship pages” that show two users’ history on the social network.
For now these are primarily able the be accessed from m.facebook.com, but a spokesperson tells us they will be added to the native iOS and Android apps in the coming months.
Friendship pages display users’ mutual friends, Likes, photos and interactions on Facebook. They were redesigned to match the Timeline format in November 2012, but hadn’t been available via mobile until now…

Continue Reading On insidefacebook.com »

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Find Content Quicker On The Go With Twitter’s New Mobile Search & Discover Upgrades Users will now be able to find more on the go as a new round of mobile…

Please visit Search Engine Land for the full article.

Continue Reading On searchengineland.com/ »

Measuring Social Media: How to Determine Your ROI
Are you trying to measure your social media return on investment (ROI)?
Do you need to measure the social performance of your business?
To learn how to determine the ROI for social media marketing, I interview Nichole Kelly for this episode of the Social Media Marketing podcast.
More About This Show

The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing…

Continue Reading On socialmediaexaminer.com »

Online Marketing News: More Men Managing Communities, Video in Content Marketing Grows, HMV: How Do We Shut Down the Twitter? 
Community Manager Appreciation Day Infographic Offers Insight to CM Platforms, Roles & Traits
Women still hold the majority of Community Manager positions, although men are making gains, accounting for 39% across the U.S. This is a marked move towards gender neutrality compared to 2010, when just 31% of Community Managers were male, according to the annual Community Manager Report from Social Fresh. Their data shows that CMs might be more mature, or at least a bit older, than the stereotype indicates: the average age of a CM was 29 in 2011, but expected to reach 32 in 2013…

Continue Reading On toprankblog.com »

The Power of We: How to Build Personal & Corporate Brand Thought Leadership Through Social ContentMari Smith exemplifies personal brand through social content
Building personal brand online is easier than ever. It’s also underrated and misunderstood by many companies trying make sense of where personal and brand social media engagement fit in the marketing and communications mix.
For myself, blogging, speaking and becoming an author have been less about becoming a “brandividual” than to serve as a proxy to the consulting that TopRank Online Marketing offers…

Continue Reading On toprankblog.com »

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