Podcasting Renaissance: Is Podcasting Making a Comeback? + MORE 10/06/2012

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10 Ways to Use Social Media to Promote an Event + MORE 02/28/2013

Are you wondering how to promote an event with social media? Whether you have a small local gathering or a large conference, social media can be used to get the word out in a powerful way. In this article I’ll reveal 10 creative ways to use social media to increase your chances for a gangbuster ev.... More »
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With acquisition of Atlas complete, Facebook looks to improve ad measurement + MORE 05/02/2013

Facebook COO Sheryl Sandberg shared today on the company’s first quarter earnings call that its acquisition of Atlas from Microsoft closed last week and that she welcomed the team to Facebook today. Atlas Advertiser Suite is a platform that advertisers and agencies use to plan, manage, track.... More »
 mobile marketing in charleston

Beyond Newsjacking: Pop Culture in Content Marketing with Movies, TV and Memes + MORE 04/11/2014

The expression “newsjacking” has been popularized by David Meerman Scott and the available material on the topic is near limitless from case studies of Oreo’s Dunk in the Dark Twitter ad to missed opportunities by Poland Spring. Related to newsjacking is the practice of leveragin.... More »
 mobile marketing in charleston

Online Marketing News: New LinkedIn & Instagram Features, Brands Missing the Boat on Pinterest + MORE 05/09/2013

LinkedIn Adds Rich Media Capability to Profiles LinkedIn users can now add rich media content objects to their profiles, allowing designers, analysts, authors and others to share their best works in a visually interesting format. Users can now use videos, images and presentations to demonstrate the.... More »

Career Checklist for Students: 3 Steps to Build Your Support Network

– http://blog.linkedin.com/

Editor’s Note: This is the first in a 3-part “Career Checklist for Students” series by Christina Allen, Director of Product Management for Higher Education, to help students make the most of LinkedIn as they go back to school this Fall. 
In the rush of returning to school or starting a new job, it’s easy to forget how valuable your new relationships can be. The great people you meet can be a “virtual team” providing advice, insights and opportunities for your future…

Google Penguin Update 3 Released, Impacts 0.3% Of English-Language Queries

– searchengineland.com/

Google’s Matt Cutts used Twitter this afternoon to announce that Google is launching the latest “data refresh” of its Penguin spam-fighting algorithm today and that it will affect searches across multiple languages. Including the original Penguin algorithm launch in late April,…

Please visit Search Engine Land for the full article.

ShopIgniter wants to make it OK for brands to post about products on Facebook

– insidefacebook.com

ShopIgniter wants to make it OK for brands to post about products on FacebookSocial commerce company ShopIgniter this week announced Igniter 4.0, a platform aimed at helping retailers promote their products with rich posts that engage users and push them down the path to conversion.
ShopIgniter CMO Kevin Tate says Igniter aims to fill the gap in the social conversion funnel between awareness/discovery and e-commerce/in-store purchases. When retailers first got on Facebook, they tried to sell too hard and turned off users. Now they know engagement is important but they sometimes end up putting Likes, comments and shares ahead of business objectives…

How Clint Eastwood Has Aged Over The Years

– businessinsider.com

How Clint Eastwood Has Aged Over The YearsIt’s hard to think of anyone who’s been in the public eye for as long as Clint Eastwood. 57 years after his first movie, the American icon is still looking good, strange political speeches aside. But how has he changed? We’ve pulled an image from him in every year since 1955.First, here’s a yearbook picture 1955—25-year-old Eastwood has an uncredited bit part in ‘Revenge Of The Creature’ 1956—’Star In The Dust’ See the rest of the story at Business Insider Please follow The Wire on Twitter and Facebook…

Hug Me, Diggle, Bike Race, Twoo, Amazon, Take This Lollipop and more on this week’s emerging Facebook apps by MAU

– insidefacebook.com

Hug Me, Diggle, Bike Race, Twoo, Amazon, Take This Lollipop and more on this week’s emerging Facebook apps by MAURockYou!’s Hug Me led our list of emerging Facebook applications by monthly active users this week with 41 percent gain.
We define emerging applications as those that ended with between 100,000 and 1 million MAU in the past week. This week’s top apps grew between 110,000 and 230,000 MAU, based on AppData, our data tracking service covering traffic growth for apps on Facebook.
Top Gainers This Week

Name
MAU
Gain
Gain %

1…

Online Marketing News: Social Goes Global, Twitter Gets New Digs, Instagram For Business, New Panda Update

– toprankblog.com

Online Marketing News: Social Goes Global, Twitter Gets New Digs, Instagram For Business, New Panda Update
The Meaning of Like: How Smart Devices and Social Analytics Are Transforming Retail
This recent infographic from Symphony Teleca shares some very insightful information on the ways that consumers use devices to make purchasing decisions, and the ways that companies can measure these trends.
Going Global: Insights for International Social Media
With more companies receiving service requests from outside the continental US this article examines how best to approach a global social media strategy…

Podcasting Renaissance: Is Podcasting Making a Comeback?

– socialmediaexaminer.com

Are you thinking of starting a podcast?Do you believe podcasts are making a comeback?Do you find yourself listening to more podcasts lately?To explore why podcasting may be entering a renaissance period, I interview Mitch Joel for this episode of the Social Media Marketing podcast.More About This ShowThe Social Media Marketing podcast is a show from Social Media Examiner.It’s designed to help busy marketers and business owners discover what works with social media marketing…

This Week in Thought Leaders: Sleeping Your Way to the Top, Calling Out Jack Welch’s Theories, More

– http://blog.linkedin.com/

This Week in Thought Leaders: Sleeping Your Way to the Top, Calling Out Jack Welch’s Theories, MoreThis week, we assembled the biggest names in business and gave them a challenge: Share something interesting with 175 million professionals.
Arianna Huffington delved into the science of sleep. Mohamed El-Erian explained why he’s still concerned about Europe. And Andrew Chen reflected on his friend, Noah Kagan, who lost out on a $100 million Facebook fortune.
The insights, part of LinkedIn’s new thought leader program, spanned across industries and veered into politics, philanthropy and even food…

Facebook roundup: IPO lawsuits, executive departure, Help Center, China and more

– insidefacebook.com

Facebook roundup: IPO lawsuits, executive departure, Help Center, China and moreIPO lawsuits to be combined and heard in NY – Dozens of lawsuits against Facebook, the NASDAQ exchange and IPO underwriters will be combined and heard by a federal judge in New York. Federal judges on Thursday ordered that the IPO-related cases be transferred to Manhattan. Some plaintiffs wanted to keep their cases in California, but Facebook requested the transfer, Reuters reports.
Facebook global communications VP to step down - Facebook Vice President of Global Communications Joe Lockhart is leaving the company after 15 months, AllThingsD reports…

Continue Reading

Career Checklist for Students: 3 Steps to Build Your Support Networkhttp://blog.linkedin.com/
Google Penguin Update 3 Released, Impacts 0.3% Of English-Language Queriessearchengineland.com/
ShopIgniter wants to make it OK for brands to post about products on Facebookinsidefacebook.com
How Clint Eastwood Has Aged Over The Yearsbusinessinsider.com
Hug Me, Diggle, Bike Race, Twoo, Amazon, Take This Lollipop and more on this week’s emerging Facebook apps by MAUinsidefacebook.com
Online Marketing News: Social Goes Global, Twitter Gets New Digs, Instagram For Business, New Panda Updatetoprankblog.com
Podcasting Renaissance: Is Podcasting Making a Comeback?socialmediaexaminer.com
This Week in Thought Leaders: Sleeping Your Way to the Top, Calling Out Jack Welch’s Theories, Morehttp://blog.linkedin.com/
Facebook roundup: IPO lawsuits, executive departure, Help Center, China and moreinsidefacebook.com

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