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Posted by on Apr 25, 2013 in Uncategorized | 0 comments

SearchCap: The Day In Search, April 25, 2013 + MORE 04/25/2013

SearchCap: The Day In Search, April 25, 2013 + MORE 04/25/2013

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 small business marketing in charleston

Online Marketing News: YouTube Does A 360, Facebook Sets New Standards, Mobile Search Spend Soars + MORE 03/21/2015

STUDY: Different Engagement for Different Types of Content on Facebook - Do different types of content on Facebook lead to different types of engagement? Social media news aggregator NewsWhip has the answer. NewsWhip Facebook’s Mobile Numbers Soar After Dark Social Cleanup - Bitly data shows Fa.... More »
 lead generation

Six Ways to Supercharge your Contests with Social Media + MORE 07/04/2014

Do you want to promote your company’s mission and vision to your target audience? Are you wondering how to get the most out of your contests with social media? In this article you’ll discover how Intuit QuickBooks used social media to supercharge their Small Business Big Game contest, pr.... More »
 lead capture

How to Create Buyer Personas With Google Analytics + MORE 05/09/2014

Do you want to learn more about your social media followers? Have you created social media buyer personas? You have to know your audience before you can serve them on social media. In this article I’ll show you how to create buyer personas for your social media audience using Google Analytics..... More »
 lead generation

My conversation with Peter Thiel + MORE 04/04/2015

The YouTube version is here, the podcast version is here. I was very happy with how it turned out, as I deliberately set out not to copy the content of any of Peter’s other dialogues.  You can learn how he thinks we will leave the “great stagnation,” whether the AI hype is justifi.... More »
 google plus local

Metrics that Matter: Organic Search Rankings and CTRs + MORE 02/14/2014

Businesses looking to increase their click-through rate should focus on improving organic search ranking through search engine optimization. Research shows that it is anything but lonely at the top, and SEO is paramount to digital marketing success. In search marketing, the difference between a firs.... More »
Have your social media activities spiraled out of control? Are you looking for tools to simplify the management of your social media marketing? Would you like better insight into your audience or the ability to compare your social activities against the competition? These are some of the capabilities you’ll discover in the five social media […]

Continue Reading On socialmediaexaminer.com »

Are you responsible for SEO in your large organization? Wondering about tools that can help automate and cut the time it takes to manage huge, distributed projects? Search Engine Land’s sister site, Digital Marketing Depot, regularly takes deep dives into areas we can’t always cover in depth while…

Please visit Search Engine Land for the full article.

Continue Reading On searchengineland.com/ »

True Online Success Is Like HD TV

– business2community.com

True Online Success Is Like HD TVOne of the most common discussions we have with our clients is around the idea of “success”. We often ask clients how they have been classifying online success, because it’s become a bit of a flexible term. Some clients look solely at web traffic or simply keep an eye on their Twitter follower count. If you develop an online presence for personal amusement or to because you felt it was a ‘minimum requirement’ then these measures may well fit the bill…

Continue Reading On business2community.com »

Millennials are doing it, and so should you: More than one million LinkedIn members add Volunteer & Causes section to their profileOh to be a millennial, they’re never spooked by new technology, they’re savvy consumers, and they’re do-gooders! Not surprising, of the one million LinkedIn members who have added the Volunteer & Causes section to their profile, the majority were Millennials. Why is this important? It’s important because including your social impact as part of your professional identity isn’t just a nice to have, it’s becoming the norm.
True story: Two equally qualified candidates were being considered by a CMO for a high level marketing position at a Fortune 100 company…

Continue Reading On http://blog.linkedin.com/ »

6 Simple Considerations For Boosting the Marketing Performance of ContentWhile I’ve been in New York this week for the B2B Content2Conversion conference, I’ve been reflecting on some of the most common issues I see with companies trying to leverage content for increasing leads and sales.
Many companies new to content marketing miss important steps and without checklists or processes, content marketing contribution to leads and sales can be unimpressive.
Of course, not all content needs to “sell” in terms of inquiries or transactions, but for content designed with lead generation in mind, there should be some accountability or you won’t have anything to count…

Continue Reading On toprankblog.com »

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Updates iPhone App With Chat Heads and Stickers: “Now you can keep chatting even when you’re doing […]

Continue Reading On socialmediaexaminer.com »

Do you rely on your computer for business? Is your computer and data secure? To learn more about ways to protect yourself and your business, this episode of the Social Media Marketing podcast gives you insight into the subject. More About This Show The Social Media Marketing podcast is a show from Social Media Examiner. It’s designed […]

Continue Reading On socialmediaexaminer.com »

ten years

– jarche.com

ten yearsOn 21 April 2003, jarche.com went online. It started as a single web page, later upgraded to a Drupal powered site and then changed over to its current WordPress configuration. About 2,350 posts have been published so far, with over 6,500 comments [+1 million comment spam have been blocked]. Many thanks to Chris at tantramar.ca for keeping this site running for so long.
So what has changed and what have I learned over the past decade?
It is easier and more acceptable to work from home, live in a different time zone, and work with people you may have never met face to face…

Continue Reading On jarche.com »

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Enterprise SEO Tools 2013: A Buyer’s Guide Are you responsible for SEO in your large organization? Wondering about tools that can help automate and cut the time…

Please visit Search Engine Land for the full article.

Continue Reading On searchengineland.com/ »

7 Simple Social Media Moves That WorkLikeable founder Dave Kerpen personally responds to thousands of Tweets, emails, and messages every day. Crazy, or genius?Before he started to dole out social media advice for entrepreneurs like you at Inc.’s recent GrowCo conference in New Orleans, Dave Kerpen, chairman of Likeable Media and now founder of offshoot Likeable Local, had a few things he wanted to get out of the way.First, he said, social media is not free. Second, it won’t bring you immediate results…

Continue Reading On inc.com »

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