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Posted by on Apr 11, 2013 in Uncategorized | 0 comments

Self-serve Facebook advertisers can use third-party data targeting to reach users by offline purchases, occupation and more + MORE 04/11/2013

Self-serve Facebook advertisers can use third-party data targeting to reach users by offline purchases, occupation and more + MORE 04/11/2013

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charleston seo

Searchmetrics Ranking Factors 2014: Why Quality Content Focuses on Topics, not Keywords + MORE 09/27/2014

Posted by searchmetrics Searchmetrics recently launched their yearly Ranking Factors Study that bases numbers on rank correlation and averages of top 10 SEO rankings, and this year's analysis shows that content on top-performing sites is much more holistic and less keyword-focused. Ever.... More »
 twitter

New Rules for SEO Mechanics & Link Building – It’s a Race You’re Probably Not Winning + MORE 02/21/2014

Last week I attended and presented at the SES conference in London where online marketers from all over Europe and as far away as Australia converged to learn about integrated marketing and paid, earned, and owned media. With it’s history in search marketing, the conference complemented presentati.... More »
 mobile marketing in charleston

Beyond Newsjacking: Pop Culture in Content Marketing with Movies, TV and Memes + MORE 04/11/2014

The expression “newsjacking” has been popularized by David Meerman Scott and the available material on the topic is near limitless from case studies of Oreo’s Dunk in the Dark Twitter ad to missed opportunities by Poland Spring. Related to newsjacking is the practice of leveragin.... More »
 lead capture

How to Create Buyer Personas With Google Analytics + MORE 05/09/2014

Do you want to learn more about your social media followers? Have you created social media buyer personas? You have to know your audience before you can serve them on social media. In this article I’ll show you how to create buyer personas for your social media audience using Google Analytics..... More »
 seo consultant in charleston

2014 SMX Social Media Marketing Conference Preview + MORE 11/08/2014

In less than two weeks, the editorial staff from Search Engine Land and our sister site Marketing Land will host the 4th annual SMX Social Media Marketing conference (November 19-20th) at the ARIA Resort and Casino in Las Vegas, Nevada. For this year’s lineup, in addition to strategic...... More »
How To Win The Story Wars? Make Audience The Main Character
Everybody shares pictures of puppies, kittens, and gophers online. People rarely share branded content, but when they do prolifically, it goes viral. For example, Pepsi’s “REFRESH” project brought in 80 million votes the year it launched and tallied 3.5 million Facebook fans. Virgin Mobile’s “Retrain Your Brain“ ad reached nearly 2 million people in its first week out and Red Bull’s “Stratos“ was seen more than 170 million times in 2012…

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How do you measure and manage your social media marketing? Most marketers and website owners are familiar with the classic Peter Drucker phrase, “What gets measured, gets managed.” So, how do you know what to measure to get the most out of your social media marketing for your business? Here’s what you need to measure [...]

Continue Reading On socialmediaexaminer.com »

InDay Speaker Series: Sheryl Sandberg and Gina BianchiniEach month, we invite luminaries from around the world to the LinkedIn campus to share their insights with LinkedIn employees.
Last week, Sheryl Sandberg, Facebook COO and author of Lean In: Women, Work, and the Will to Lead, and Gina Bianchini, Founder & CEO of Mightybell and Co-Founder of Lean In, joined me for a fireside chat. I have known Sheryl and Gina for years and admire them both personally and professionally. The book is a gift and I recommend reading the whole thing…

Continue Reading On http://blog.linkedin.com/ »

Self-serve Facebook advertisers can use third-party data targeting to reach users by offline purchases, occupation and moreFacebook today announced the availability of new “partner categories,” audience segments created by third-party data providers that U.S. advertisers can use for targeting via Power Editor or the API. Grocery habits, occupation and car ownership are among the new options self-serve advertisers have access to on the social network
Partner categories are similar to Facebook’s broad category targeting, but they are created with data from third parties that many advertisers already work with, Acxiom, Datalogix and Epsilon…

Continue Reading On insidefacebook.com »

Do you know how your audience accesses Facebook? Do your Facebook fans see your updates on their mobile devices? According to Facebook’s fourth-quarter report, around 680 million of the company’s one billion monthly active users access Facebook from mobile devices. It’s up to brands and businesses to make sure that any marketing efforts they add [...]

Continue Reading On socialmediaexaminer.com »

As a data analytics professional at LinkedIn, I’m passionate about using data to change people’s lives. And as a former neurosurgeon, I’m passionate about saving lives too. Today I get to talk a little bit about both.
Yesterday was World Health Day, a day dedicated to raising global awareness of health issues, and promoting healthy behaviors. To celebrate, I’d like to recognize the millions of medical professionals across the globe who are tasked with the job of keeping us healthy…

Continue Reading On http://blog.linkedin.com/ »

Is Twitter a part of your social media marketing? Or have you let your Twitter marketing drop off lately? In any case, with the latest Twitter updates, trends in multi-screen usage and real-time marketing, you’ll likely want to take a fresh look at what Twitter has to offer. Here’s a checklist of everything your business [...]

Continue Reading On socialmediaexaminer.com »

The Walking Dead, The Ellen DeGeneres Show, Arrested Development, more among this week’s top PTAT gainers for TV showsThe Walking Dead is this week’s most talked about page for TV shows. The page has been popular consistently, earning the same title last February. The page is the top PTAT gainer in its category, receiving almost 1.4 million engagements over the last week, an increase by over 40,000 compared to the prior week.
This list of top gaining TV pages in the PTAT metric is compiled with our PageData tool, which tracks page growth and engagement across Facebook…

Continue Reading On insidefacebook.com »

Welcome Pulse to the LinkedIn Family

– http://blog.linkedin.com/

Welcome Pulse to the LinkedIn FamilyI first met Ankit Gupta, one of Pulse’s founders, at a technology innovation competition in India many years ago. I keynoted at the event and had the pleasure of meeting Ankit, who went on to win the competition. We spent that day discussing his career path and the many opportunities that lay ahead for him, one of which included attending the acclaimed d.school at Stanford.

Imagine my surprise a few years later when reading about two Stanford graduates who were shaking up the app world with a fresh, new way to consume news on mobile — and to find Ankit and his co-founder Akshay Kothari at the center of it…

Continue Reading On http://blog.linkedin.com/ »

How LinkedIn Transformed my Shattered Dream Into a 7-Figure Lifestyle BusinessIn 2007, I achieved my childhood dream of becoming a professional athlete. But two games into my rookie season, this dream quickly ended when I dove into a wall to catch a pass during an Arena Football League game.
I quickly went from “living the dream” to broke and living on my sister’s couch for the next year while recovering from surgery. Not only was I left with a broken body, I was broken in spirit.
As an athlete, my identity and growth came from competition…

Continue Reading On http://blog.linkedin.com/ »

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