Self-serve Facebook advertisers can use third-party data targeting to reach users by offline purchases, occupation and more + MORE 04/11/2013

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 email marketing

How to Create YouTube Videos That Connect With People + MORE 10/11/2013

Are you looking for ways to improve your YouTube videos? Do you want to increase your YouTube channel views and subscribers? Keep reading to discover five valuable tips to enhance your YouTube marketing. Simple YouTube Strategy Here’s a simple strategy. Want to integrate YouTube into your onli.... More »
 email marketing

4 Fun Ways to Improve Your Facebook Engagement + MORE 11/08/2013

Do you need to increase the visibility of your Facebook page posts? Are you looking for fresh ideas to quickly create engagement on your Facebook page? In this article, you’ll discover four ways you can create better engagement on your Facebook page using social game. Why Games? If you’.... More »
 social media

Social tools or tools that are social? + MORE 05/23/2013

They might all be called ‘social networks’, but Facebook is very different from Twitter, which is very different from Instagram, which is very different from Foursquare. It’s quite likely that we’ll see a rise of niche-specific solutions, because a social intranet for realtors, who don’t s.... More »
 search engine optimization

INFOGRAPHIC: Insider’s guide to Facebook ad types + MORE 08/16/2013

Over the past few months, Facebook has put a lot of effort into simplifying its advertising offerings. So what does the company have now? Facebook Strategic Preferred Marketing Developer Nanigans created an infographic clearly showing the newest Facebook ad units. Nanigans broke down the dimensional.... More »
 blogger

Facebook allowing pages to edit posts + MORE 02/28/2014

While users have had the ability to edit posts and comments for a few months, more pages are now being allowed to edit their posts. As noticed by Or Fialkov of Fialkov Digital, Facebook is rolling out the ability for pages to go back and correct mistakes or update information in their posts. A Fac.... More »
How To Win The Story Wars? Make Audience The Main Character
Everybody shares pictures of puppies, kittens, and gophers online. People rarely share branded content, but when they do prolifically, it goes viral. For example, Pepsi’s “REFRESH” project brought in 80 million votes the year it launched and tallied 3.5 million Facebook fans. Virgin Mobile’s “Retrain Your Brain“ ad reached nearly 2 million people in its first week out and Red Bull’s “Stratos“ was seen more than 170 million times in 2012…

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How do you measure and manage your social media marketing? Most marketers and website owners are familiar with the classic Peter Drucker phrase, “What gets measured, gets managed.” So, how do you know what to measure to get the most out of your social media marketing for your business? Here’s what you need to measure [...]

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InDay Speaker Series: Sheryl Sandberg and Gina BianchiniEach month, we invite luminaries from around the world to the LinkedIn campus to share their insights with LinkedIn employees.
Last week, Sheryl Sandberg, Facebook COO and author of Lean In: Women, Work, and the Will to Lead, and Gina Bianchini, Founder & CEO of Mightybell and Co-Founder of Lean In, joined me for a fireside chat. I have known Sheryl and Gina for years and admire them both personally and professionally. The book is a gift and I recommend reading the whole thing…

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Self-serve Facebook advertisers can use third-party data targeting to reach users by offline purchases, occupation and moreFacebook today announced the availability of new “partner categories,” audience segments created by third-party data providers that U.S. advertisers can use for targeting via Power Editor or the API. Grocery habits, occupation and car ownership are among the new options self-serve advertisers have access to on the social network
Partner categories are similar to Facebook’s broad category targeting, but they are created with data from third parties that many advertisers already work with, Acxiom, Datalogix and Epsilon…

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Do you know how your audience accesses Facebook? Do your Facebook fans see your updates on their mobile devices? According to Facebook’s fourth-quarter report, around 680 million of the company’s one billion monthly active users access Facebook from mobile devices. It’s up to brands and businesses to make sure that any marketing efforts they add [...]

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As a data analytics professional at LinkedIn, I’m passionate about using data to change people’s lives. And as a former neurosurgeon, I’m passionate about saving lives too. Today I get to talk a little bit about both.
Yesterday was World Health Day, a day dedicated to raising global awareness of health issues, and promoting healthy behaviors. To celebrate, I’d like to recognize the millions of medical professionals across the globe who are tasked with the job of keeping us healthy…

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Is Twitter a part of your social media marketing? Or have you let your Twitter marketing drop off lately? In any case, with the latest Twitter updates, trends in multi-screen usage and real-time marketing, you’ll likely want to take a fresh look at what Twitter has to offer. Here’s a checklist of everything your business [...]

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The Walking Dead, The Ellen DeGeneres Show, Arrested Development, more among this week’s top PTAT gainers for TV showsThe Walking Dead is this week’s most talked about page for TV shows. The page has been popular consistently, earning the same title last February. The page is the top PTAT gainer in its category, receiving almost 1.4 million engagements over the last week, an increase by over 40,000 compared to the prior week.
This list of top gaining TV pages in the PTAT metric is compiled with our PageData tool, which tracks page growth and engagement across Facebook…

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Welcome Pulse to the LinkedIn Family

– http://blog.linkedin.com/

Welcome Pulse to the LinkedIn FamilyI first met Ankit Gupta, one of Pulse’s founders, at a technology innovation competition in India many years ago. I keynoted at the event and had the pleasure of meeting Ankit, who went on to win the competition. We spent that day discussing his career path and the many opportunities that lay ahead for him, one of which included attending the acclaimed d.school at Stanford.

Imagine my surprise a few years later when reading about two Stanford graduates who were shaking up the app world with a fresh, new way to consume news on mobile — and to find Ankit and his co-founder Akshay Kothari at the center of it…

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How LinkedIn Transformed my Shattered Dream Into a 7-Figure Lifestyle BusinessIn 2007, I achieved my childhood dream of becoming a professional athlete. But two games into my rookie season, this dream quickly ended when I dove into a wall to catch a pass during an Arena Football League game.
I quickly went from “living the dream” to broke and living on my sister’s couch for the next year while recovering from surgery. Not only was I left with a broken body, I was broken in spirit.
As an athlete, my identity and growth came from competition…

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